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Thwapr Launches New Technology Feature to Deliver Branded Video to Any Mobile Device or Desktop ComputerThwapr's New Feature Automatically Detects Mobile Devices and Desktop Computers to Deliver Optimized Videos in a Full Branded Environment (October 25, 2011)
NEW YORK, NY -- (Marketwire) -- 10/25/11 -- Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing branded video content, today announced a new technology feature that gives marketers the ability to maximize their video content across any device -- mobile phones, smartphones, tablets or desktops -- in a fully branded environment. Thwapr's technology can direct video viewers to any location selected by the marketer. This means marketers are no longer confined to sending valuable customers outside of their environment to watch video, but rather, can send fans/customers to any number of their own branded channels such as Twitter, Facebook, micros-sites, Websites, mobile devices or micro-mobile sites.
"We now look at the desktop as simply another device," said Bruce Goldstein, CEO, Thwapr. "We are proud of our new detection feature that gives brand marketers the ability to deliver their videos to hundreds of devices including all desktops, and a mobile user base of hundreds of millions of viewers - all wrapped in a consistent branded environment."
Thwapr's unique, patent pending technology can detect and determine any viewing device and provide an optimized and branded environment. Marketers now have the technical ability to direct fans to any properties they wish to gain the most value from video content.
"Thwapr can reliably deliver video content that works in multiple channels and protects brand integrity," continued Goldstein.
About Thwapr, Inc.
Founded in 2007, Thwapr empowers brands to mobilize, monetize and socialize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making branded mobile video sharing easy, and reliable so marketers can reach the hundreds of millions of consumers with Web-enabled mobile devices. Visit us at www.thwapr.com, follow us at www.twitter.com/thwapr or Like us on Facebook www.facebook.com/thwapr.
Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.
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