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Thwapr Launches New Customized Video Player

White Label Video Player Can Be Branded and Is Optimized for Mobile and Social Media Sharing (December 08, 2011)

NEW YORK, NY -- (Marketwire) -- 12/08/11 -- Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing branded video content, today announced new white label online video player that is optimized for mobile and social sharing.

The Thwapr video player can be custom branded and easily embedded into any Website page or blog. The player comes with social media sharing buttons for Twitter, Facebook and an automatic QR code generator along with a built in Share to Phone™ button so the video can be sent to any mobile phone.

"Brands and content owners can really maintain control over their message and mobile marketing with a custom designed player," said Bruce Goldstein, CEO of Thwapr. "Our solution makes it incredibly simple for any company to offer a branded online and mobile video experience."

Thwapr's proprietary Share to Phone technology is the only sharing button that quickly and easily delivers video from the Web to more than 300 different types of mobile devices including smartphones, feature phones, iPads and other tablets. Thwapr's online and mobile video players both offer valuable mobile advertising inventory and incremental revenue opportunities. Share to Phone easily integrates with all leading ad servers for both pre/post-roll video and mobile Web banner ads to easily monetize mobile video content.

About Thwapr, Inc.
Founded in 2007, Thwapr empowers brands to mobilize, monetize and socialize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making branded mobile video sharing easy, and reliable so marketers can reach the hundreds of millions of consumers with Web-enabled mobile devices. Visit us at, follow us at or Like us on Facebook

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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Paramount Advisors, LLC

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Gravitas Communications

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