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Thwapr Adds Mobile Video to QR Code Marketing Initiatives

Mobile Video Service Delivers High Quality Video Compatible With Any Type of Tag Reader (March 11, 2011)

NEW YORK, NY -- (Marketwire) -- 03/11/11 -- Thwapr, Inc. (OTCBB: THWI), a leading social mobile video and photo sharing service, today announced that its service can be used with quick response barcodes (QR codes) to enhance any marketing campaign by adding the rich experience video provides.

"As part of our mission to mobilize any marketing channel, we have added support for QR codes as a way for marketers to reach customers and fans with branded video content on their phones," said Bruce Goldstein, CEO of Thwapr. "We have an agnostic philosophy: Thwapr can work with any brand, carrier, tag reader, marketing channel, Web or mobile platform to deliver video to phones. Our solution is light, easy to implement and extremely cost effective."

The use of QR codes is booming. According to a recent survey cited in Mobile Commerce Daily, the scanning of QR barcodes increased 1200% in the last six months of 2010. Media companies, retailers, Twitter, Facebook and even automotive companies are utilizing the power of QR code marketing. Most popular for mobile payments, video, and couponing, QR codes are fast rising as an important mobile marketing tool.

Thwapr is the only video solution that can deliver high quality video to more than 300 different types of phones including 50 different BlackBerry models, 40 types of Samsung phones, iPhones and more. Additionally, Thwapr can work with any of the most popular QR code tag readers and code generators such as AT&T's Code Scanner, Microsoft's Tag Reader, Nokia's Symbian barcode reader and Android's ZXing barcode scanner, among more than 50 others tag reader apps.

"We can integrate video with any QR code partner, while respecting the quality and aesthetics of a brand through the delivery of video across mobile devices," Leigh Newsome, SVP of product for Thwapr.

About Thwapr, Inc.
Founded in 2007, Thwapr strives to make mobile video sharing easy to use for both users and brands. Thwapr empowers users to get their moments moving and enables brands to mobilize and monetize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices. To learn more about the Thwapr iPhone app, visit or text "iphone" to 757575 to view a video about the app. Learn about Thwapr's platform for brands at Also, visit us at, follow us at or Like us on Facebook

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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Related Keywords: Thwapr, Inc., Business, Marketing, Standards/Initiatives, Broadcast Technology, Internet Media, Mobile Video, USA, Marketwire, Inc., Apple Computer, Internet Technology, Business, Other,

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