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Thrutu Now Extends Beyond the Phone Call With Thrutu Interactive

Thrutu Continues to Innovate and Leverage the Power of the Smartphone to Allow Enhanced Interactions Outside of the Phone Call (October 19, 2011)

SAN FRANCISCO, CA -- (Marketwire) -- 10/19/11 -- Thrutu today announced the launch of Thrutu Interactive, which extends the functionality of its popular mobile app outside of the phone call to enable the interactive exchange of info, data and media anytime. Now, users can tap into Thrutu's powerful buttons to access shared, interactive utilities and games, without making a phone call.

When it launched in March of this year, Thrutu added a whole new dimension to the voice call, letting users instantly share all manner of interactive content and media during a phone conversation -- including photos, location and contact information -- all at the touch of a button (click here to watch this video overview). In response to popular demand from users, Thrutu has made its unique functionality available outside the phone call with Thrutu Interactive.

Now available on Android, users can easily initiate a Thrutu Interactive out-of-call session by selecting another Thrutu'er from the Contacts list and choosing "Send Message." Now, the new "Go Interactive" option alerts the other person, and invites them to participate in a live Thrutu session.

When the other user accepts the session, both users have access to all their favorite Thrutu buttons for sharing and interacting:


  • Share your location -- see each other's position updating live on a map, making it easy to meet halfway or orient yourself when lost;
  • Draw a doodle -- whether on top of a map or photo, or just as a standalone sketch, Doodle updates live on both users' phone screens simultaneously;
  • Play a game -- pick your opponent and sit down for an interactive gaming session that's just like going head-to-head in person;
  • Snap photos, send contacts, share a web search, transfer money with PayPal, or use any of the additional buttons available from Thrutu Central.

With Thrutu Interactive, users also have access to free, interactive text messaging. Additionally, there is a button for easily initiating a phone call directly from the session.

To see Thrutu Interactive in action, watch our video demo.

"Our users tell us they love the interactive features on Thrutu, and they want to be able to use them outside phone calls as well," said Liz Rice, VP, Thrutu. "There is no other mobile app or service that lets you interact with another person in such a rich variety of ways -- especially when third party developers can build even more Thrutu buttons based on our APIs. Now, for those times when you need to do more than just email or text, you can use Thrutu Interactive."

Thrutu Interactive is available immediately on the Android Market, and coming soon to iPhone and BlackBerry. Existing Thrutu users can simply update their Android apps to version 1.040 or above. To be alerted to an incoming interactive session, users will need C2DM capabilities, which are supported in Android 2.2 or above.

For more information go to www.thrutu.com, watch the Thrutu videos on our YouTube channel or download the app immediately on the Android Market.

About Thrutu:
Thrutu™ is a mobile app that adds a new dimension of fun and function to your phone calls. Now, you can share all kinds of information with the person you're talking to without interrupting the conversation. Based in Silicon Valley, Thrutu is a division of Metaswitch Networks, a leading provider of carrier systems and communication software solutions for network operators, backed by Sequoia Capital and Francisco Partners. Thrutu is available on Android™, iPhone® and BlackBerry® and also available from Metaswitch as a branded application for carriers. Thrutu is a 2011 AlwaysOn OnMobile "Ones to Watch" honoree. For more information on Thrutu, go to www.thrutu.com.

Thrutu is a trademark of Metaswitch Networks. BlackBerry is a trademark of Research in Motion (RIM). iPhone is a trademark of Apple Computer. Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.

Media Contacts:
Virginia Zimpel or Katie Dally
LaunchSquad
thrutu(at)launchsquad(dot)com
+1 415-625-8555


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