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Thrutu Now Available for BlackBerry, Enhancing Phone Calls Across the Smartphone Market

Thrutu Allows BlackBerry, iPhone and Android Users to Share Media and Data During a Call Like Never Before (October 19, 2011)

SAN FRANCISCO, CA -- (Marketwire) -- 10/19/11 -- Today, Thrutu announces its BlackBerry release, expanding its revolutionary in-call digital sharing capabilities across the world's three most popular smartphone platforms. The Thrutu mobile app, already downloaded by more than 300,000 iPhone and Android users worldwide, is now available from BlackBerry App World. With Thrutu, not only can BlackBerry users get more out of their phone calls, they can also interact with iPhone and Android users in ways that have been impossible until now.

Adding a whole new dimension to the voice call, Thrutu lets users instantly share all manner of interactive content and media during a phone conversation, including photos, location and contact information -- at the touch of a button (click here for a video demo).

To access Thrutu, users simply make and receive calls as normal. Thrutu appears as a new option on the in-call BlackBerry menu, enabling rich content sharing and interactions through a number of Thrutu "buttons":

  • Share your location -- and see each other's position updating live on a map;
  • Snap and share a photo, or send one from your gallery -- letting the other person experience the sights around you;
  • Send contact information -- contact details appear instantly in the other caller's address book;
  • Playfully "Prod" the other caller with remote phone vibration;
  • And coming soon, BlackBerry users will be able to access additional Thrutu buttons built on Thrutu's developer APIs.

The result is a more fluid and engaging phone interaction in which sharing content and media is easy and fun.


"There has been an overwhelmingly positive response to Thrutu from iPhone and Android users who are truly finding that the app is enhancing their phone conversations," said Liz Rice, VP, Thrutu. "Our goal is to provide enrichment to all phone calls, so extending to BlackBerry was the obvious next step."

Since its launch for Android in March and iPhone in July, Thrutu has seen widespread global adoption, with over 300,000 downloads. The application was also named 'One to Watch' at the AlwaysOn OnMobile Top 100 event, and secured second place in the PayPal Android Developer Challenge for an add-on Thrutu button allowing callers to easily exchange funds while talking on the phone.

Thrutu is available immediately in the BlackBerry App World for BlackBerry OS 5 and 6, with OS 7 coming soon. For the best experience, Thrutu needs simultaneous voice & data capabilities, either through the mobile network or through connection to Wi-Fi.

For more information go to www.thrutu.com, watch the Thrutu video on YouTube, or download the app immediately from BlackBerry App World, iTunes App Store and the Android Market.

About Thrutu:
Thrutu™ is a mobile app that adds a new dimension of fun and function to your phone calls. Now, you can share all kinds of information with the person you're talking to without interrupting the conversation. Based in Silicon Valley, Thrutu is a division of Metaswitch Networks, a leading provider of carrier systems and communication software solutions for network operators, backed by Sequoia Capital and Francisco Partners. Thrutu is available on Android™, iPhone® and BlackBerry® and also available from Metaswitch as a branded application for carriers. Thrutu is a 2011 AlwaysOn OnMobile "Ones to Watch" honoree. For more information on Thrutu, go to www.thrutu.com.

Thrutu is a trademark of Metaswitch Networks. BlackBerry is a trademark of Research in Motion (RIM). iPhone is a trademark of Apple Computer. Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.

Media Contacts:
Virginia Zimpel or Katie Dally
LaunchSquad
thrutu(at)launchsquad(dot)com
+1 415-625-8555


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