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Three Executives Among the Top 25 Most Influential

(May 15, 2012)

PROVO, UT -- (Marketwire) -- 05/15/12 --, Inc., the recognized leader of cloud-based, sales automation software for inside sales professionals, announces that three of its executives have been named by the American Association of Inside Sales Professionals (AA-ISP) as among the Top 25 Most Influential people within the Inside Sales industry.

Among the executives listed in the 2012 AA-ISP Top 25 Most Influential Inside Sales Professionals were: David Elkington, CEO and founder; Ken Krogue, President and co-founder; and Michael Critchfield, Vice President of Sales.

Those recognized were selected by the AA-ISP Awards Committee, which includes AA-ISP executives and advisory board members. This is the second time executives have been recognized among the Top 25.

"It's not every day you see a service provider recognized for not one, but three industry leadership roles," said AA-ISP Chief Operating Officer, Larry Reeves. "Each of these individuals from have consistently worked to help raise the bar on the profession of inside sales. They have given back to our member community with their time and energy through volunteering at the local Chapter level and with our national membership as a whole. Through their forward-thinking research on critical challenges facing inside sales, they continue to help raise the bar on performance while displaying their ongoing commitment to our community. We are confident that these three individuals will continue to give back to the community they serve for years to come."

These valued industry recognitions are yet another indicator of the quality of the product and industry knowledge of the people at Since 2009, has received 30 awards and recognition from various industry organizations.

About AA-ISP

The AA-ISP is the only association in America dedicated to advancing the profession of Inside Sales. It does this through promoting inside sales best practices and inside sales tips for business practitioners. It also promotes inside sales careers in what is already becoming the fastest growing segment of sales and marketing around the globe. To view the Top 25, go to AA-ISP Awards page.


The platform accelerates efficient lead response management and qualification. Key features include: PowerDialer, integrated with the InsideSales CRM and the Salesforce CRM; ResponsePOP, the ability to respond to web leads in under 10 seconds; Automation of standard sales functions, such as the ability to leave a voice message or email with the click-of-a-mouse or through one or more pre-defined trigger events, otherwise known as sales workflow automation; Extensive sales analytics that enable visibility down to the sales rep level and provide guidance to the savvy sales professional when optimizing for maximum results. And ResponseAudit, a unique method for analyzing a sales team's response time and persistence to an Internet-generated lead. A brief list of our enterprise clients includes: ADP, BMC Software, Cisco, Dell, Gannett, Marketo and McKesson. To learn more, visit

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