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Three Generations of Legendary Andretti Racing Family as Guests on First Interactive INDYCAR Live & Global Fan Event

Worldwide Event from Infineon Raceway Presented, Powered by Ortsbo August 27 (August 10, 2011)

TORONTO, ONTARIO and INDIANAPOLIS, INDIANA -- (Marketwire) -- 08/10/11 -- Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE: INT)(OTCQX: ITMTF)(FRANKFURT: I4T) announces that Andretti Autosport, together with INDYCAR and Ortsbo, the world's leading real-time experiential language platform, will host three generations of the legendary Andretti racing family - Mario, Michael and Marco Andretti - as they chat with racing fans and media around the world in up to 53 languages during a live video streaming and interactive fan event fuelled by Ortsbo's Guinness World Record Holding platform, Live & Global ( /

The chat will be broadcast live at 9 a.m. Pacific (GMT - 8) on August 27, 2011 from Infineon Raceway in Sonoma, Calif., the site of Marco Andretti's first win. The event will feature a live audience and will be streamed around the world.

"This event with INDYCAR and Ortsbo will be a very unique way of reaching millions of racing fans around the world," said Michael Andretti, president and CEO of Andretti Autosport. "This technology is the latest in the growing social media platform and really gives a worldwide opportunity to actually ask questions to my dad, Marco and myself. It is exciting to have the event at Infineon Raceway, the track on which Marco won his first IZOD IndyCar Series race. We look forward to being a part of this new and exciting program."

Fans and media can register online for the event at and and will be able to register, view and interact online in any of the 53 language offerings on August 27th, making the global event truly local.

"Ortsbo has opened the door for INDYCAR to virtually touch its fans around the world," said Randy Bernard, chief executive officer, INDYCAR. "Besides translating our messages into multiple languages, they've given us the ability to interact with fans worldwide in real time with their Live & Global events, making INDYCAR a true global entertainment property. I want to thank the Andretti family and Andretti Autosport for assisting in this unique event at Infineon Raceway."

Hosting the INDYCAR Live & Global event will be two-time and current Indianapolis 500 winner, VERSUS color commentator and winner of the 2005 IZOD IndyCar Series Championship Dan Wheldon. Wheldon, together with Bryan Herta Autosport, is conducting the official testing program of the IZOD IndyCar Series' 2012 prototype.

This is the first INDYCAR event for Ortsbo since becoming the Official Translation Partner for the IZOD IndyCar Series and Firestone Indy Lights; and, marks the third installment of Ortsbo's record setting Live & Global event software. Previous events featured rock legends Gene Simmons and Paul Stanley of KISS and two-time NBA MVP Steve Nash.

With participants from more than 90 countries participating in previous Live & Global events, the Ortsbo cloud application, powered by Microsoft Windows Azure, holds the Guinness World Record for the most nationalities in an online chat.

"The ability to provide fans with access to three generations of the legendary racing Andretti family from one of the most picturesque venues for INDYCAR, live and in 53 languages, is an amazing showcase opportunity for Ortsbo," said David Lucatch, President of Ortsbo / CEO Intertainment Media. "The Ortsbo Live & Global platform provides the ability to create a natural flow of communications between all parties, from anywhere in world, in almost any language, creating a truly global village event."

About Andretti Autosport

Based in Indianapolis and led by racing legend Michael Andretti, Andretti Autosport fields multiple entries in the IZOD IndyCar Series. Andretti Autosport also campaigns multiple cars in Firestone Indy Lights, the Star Mazda Championship and in the USF2000 National Championship. The company boasts three IZOD IndyCar Series championships (2004, 2005 and 2007), two Firestone Indy Lights titles (2008 and 2009), one USF2000 championship (2010) and has won the Indianapolis 500 twice (2005 and 2007). For more information, please visit


INDYCAR is the governing body of the IZOD IndyCar Series, the premier open-wheel racing series in the United States, and Firestone Indy Lights, which serves as an essential stepping stone for drivers and teams striving to reach the IZOD IndyCar Series and the Mazda Road to Indy, a development ladder system for career-minded drivers who wish to compete in the IZOD IndyCar Series. INDYCAR events are available to a worldwide audience through a variety of multimedia platforms, highlighted by long-term and broad-reaching partnerships with ABC and VERSUS. INDYCAR is continually at the forefront of motorsports innovation with drivers, teams and tracks benefiting from major safety and technological improvements such as the SAFER Barrier, SWEMS wheel tethers, chassis enhancements, ethanol fuel and the Holmatro Safety Team.

About Ortsbo Inc.

Ortsbo ( enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms. Ortsbo Inc. is a subsidiary of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Ortsbo allows users to communicate with family, friends and colleagues around the world, providing users with the ability to break down language and cultural barriers through its easy to use, language centric platform products and services. Ortsbo's flagship product for social media ( supports global communications with instant translation capability, real time multi-lingual social media chat connects to PC and Mac computers, mobile browsers as well as all major search engine and social media chat platforms. Ortsbo is releasing its mobile platform products for Apple, Android, Windows Phone and Blackberry during Summer 2011.

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE: INT) and in the US on the OTCQX under the symbol "ITMTF". Intertainment is also traded in Europe, on XETRA under the symbol "I4T".

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

This news release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities in the United States. The offered securities mentioned in this press release will not be registered under the United States Securities Act of 1933, as amended (the "U.S. Securities Act") and may not be offered or sold within the United States or to, or for the account or benefit of U.S. persons except in certain transactions exempt from the registration requirements of the U.S. Securities Act.

This new release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.

Forward Looking Information

This news release contains certain "forward-looking information" within the meaning of such statements under applicable securities law including statements relating to the Offering.

Forward-looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate", "may", "will", "potential", "proposed" and other similar words, or statements that certain events or conditions "may" or "will" occur. These statements are only predictions. Forward-looking information is based on the opinions and estimates of management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. Actual timelines associated may vary from those anticipated in this news release and such variations may be material. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. The Corporation undertakes no obligation to update forward-looking statements if circumstances or management's estimates or opinions should change, unless required by law. The reader is cautioned not to place undue reliance on this forward-looking information.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For Ortsbo / Intertainment Media Inc.:
David Lucatch, CEO

Public Relations / Media Inquiries:
Mary Campe

Denise M. Abbott

For Andretti Autosport:
Tom Blattler

Copyright @ Marketwire

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