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ThreatMetrix Releases Data on Mobile Device Transactions: Will Android Beat iOS on Mobile Monday?(November 17, 2011)
San Jose, CA (PRWEB) November 17, 2011
ThreatMetrix, the fastest growing provider of cloud-based fraud prevention solutions that do not require personally identifiable information (PII), today released year-over-year data on the breakdown of transactions by mobile device. The information was compiled from the ThreatMetrix Global Network of more than 15 million daily transactions.
From November 2010 to November 2011, ThreatMetrix found that mobile as a percentage of total transaction volume decreased for the iPhone by 35%, the BlackBerry by 51%, and the Palm by 96%. Conversely, Android mobile volume showed a massive uptick in 2011, with a 661% increase in overall transactions coming from a mobile device. Windows devices showed a more moderate increase, at 19% year-over-year.
Based on our findings, the iPhone is still the dominant device where mobile transactions are taking place, but weve seen Android gain a lot of traction in 2011, said Alisdair Faulkner, chief products officer, ThreatMetrix. Its now become a two-horse race with mobile. The question does not center around whether or not consumers will make mobile purchases this season, but which device will come out ahead on whats now deemed Mobile Monday.
According to ThreatMetrix Fraud Facts data reported by ThreatMetrix in March of this year, mobile conversions were up by 50% year-over-year. The data specifically showed that, on average, 3% of transactions worldwide now come from a mobile device, up from 2% in 2010.
Mobile transactions have higher conversion rates because they are intention-driven, added Faulkner. This makes it even more critical for retailers to ensure they are not only delivering an excellent mobile experience, but have a solid mobile fraud prevention strategy in place.
Faulkner noted that while many retailers will likely experience a record number of purchases coming from mobile this year, many still maintain insufficient or incorrect fraud tools in this channel. The consequence will be lost revenue based on both fraudulent transactions taking place, as well as valid customers being turned away because of incorrect fraud classifications. Faulkner predicts as many as one in four mobile transactions may be incorrectly classified this year.
Top Fraud Threats During Peak Season
With an increased volume of online transactions during the holidays, this leaves retailers with less time for manual screening and review of transactions whether they are coming from a laptop, desktop computer, tablet or mobile device. It makes automated fraud screening vital during this high-volume period.
So what are the top five fraud threats during this time of year?
1. Mobile device spoofing Merchants are put at increased risk with mobile transactions simply because its more user-friendly for fraudsters. Today, most fraud coming from the mobile channel actually originates elsewhere; the device acts like a mobile device.
2. Use of botnets and malware This is a prominent concern on both traditional desktop and laptop computers, as well as mobile devices, as malware can steal passwords and payment account information. On top of that, many of todays consumers fail to install appropriate fraud prevention software on their mobile devices, according to Faulkner. Analyzing anomalous behavior and checking third-party IP reputation can help detect malware.
3. Cookie-wiping Merchants could previously track repeat visitors through cookies, yet many of todays consumers and fraudsters remove cookies by using add-ons and private browsing modes. This makes it difficult to recognize suspicious repeat visitors and identify returning good customers; cookieless device identification is more important than ever.
4. IP address cloaking It has also become easier for fraudsters to spoof or mask IP addresses today. This makes it harder for merchants to know the true IP of the visitor and distinguish the good transactions from the bad. Identifying proxied visitors is crucial; this can be done by inspecting HTTP headers, maintaining a blacklist of known proxy sites, dynamically detecting proxied requests and piercing the proxy with a callback request.
5. Use of Virtual Private Networks (VPNs) VPNs use separate software on the originating device to place it on a different network, showing traffic is originating from a different address than its true network. To identify fraudsters who are using VPNs, its important to monitor time zone and language settings, as well as global anomalies.
For more information about these Cyber Monday threats, and tactics to defeat fraudsters during this peak transaction period, check out ThreatMetrix videos, The Mobile Fraud Threat, Malware and Mobile: How Big of a Threat Is It? and Top Three Tactics to Consider for Mobile Fraud Prevention.
ThreatMetrix helps companies stop web fraud and accelerate e-commerce in real-time so they can significantly reduce online fraud, acquire more customers faster, reduce costs, and increase customer satisfaction. The ThreatMetrix Cloud-Based Fraud Prevention Platform, incorporating ThreatMetrix SmartID cookieless device identification, provides online businesses with the ability to protect themselves and their customers by verifying new accounts, authorizing payments and transactions and authenticaticating user logins in real-time. Online businesses can deploy the ThreatMetrix Cloud-based Fraud Prevention Platform , which does not rely on personally identifiable information (PII), for traditional online activity via a personal computer as well as for mobile and tablet devices. The company serves a rapidly growing customer base around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit http://www.threatmetrix.com or call 408-200-5755.
© 2011 ThreatMetrix. All rights reserved. ThreatMetrix, the ThreatMetrix Cloud-Based Fraud Prevention Platform, ThreatMetrix SmartID, ThreatMetrix ExactID, and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.
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