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Thought Equity Motion and Avid Form Exclusive Partnership to Connect Editing Workflows With Cloud-Based Licensing and Storage Services

Integration Between Media Composer 6 and Footage Licensing and Management Platform Facilitates a More Seamless Production Workflow (November 03, 2011)

DENVER, CO -- (Marketwire) -- 11/03/11 -- Thought Equity Motion, Inc. -- a leading provider of video platform and footage licensing services -- announced a partnership in which the company's footage licensing and cloud-based storage services are integrated into the latest edition of Avid's flagship editing systems, Media Composer® version 6, NewsCutter® version 10 and Symphony® version 6.

With the most recent version of Avid's professional editing systems, Thought Equity Motion's services will be offered in the Avid® marketplace. The integration means that users will be able to search, preview, and download millions of hours of sports, news, entertainment and creative footage from Thought Equity Motion's library directly within Media Composer projects. In addition, users can work with comps and then keep their edits when they license and download high-quality video files.

"Thought Equity Motion's footage licensing platform puts the industry's most comprehensive video library at the finger tips of Avid customers worldwide," said Angus Mackay, segment marketing manager at Avid. "Media Composer version 6, NewsCutter version 10 and Symphony version 6 will also be able to use the company's best-in-class support for content research and rights and clearances. This rich integration supports a robust licensing and editing experience and enables our customers to save time during the creative and storytelling processes."

"Our integration with Avid's professional editing systems is another example of how we are connecting the creative ecosystem with our cloud-based media services," stated Kevin Schaff, Thought Equity Motion's CEO & Founder. "In this first stage, our partnership makes it even easier for the post production community to utilize high-quality footage in their productions. The next stage of this integration will enable producers to easily upload and access their content in Thought Equity's T3 Platform."

To learn more about Thought Equity Motion's integration with Media Composer version 6, NewsCutter version 10 and Symphony version 6, visit For press inquiries, please contact

About Avid
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world -- from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid's most influential and pioneering solutions include Media Composer, Pro Tools®, Interplay®, ISIS®, VENUE, Sibelius®, System 5, and Avid Studio. For more information about Avid solutions and services, visit,, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.

Avid, Media Composer, NewsCutter, Symphony, Pro Tools, Interplay, ISIS, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.

About Thought Equity Motion, Inc.:
Thought Equity Motion offers cloud-based storage, access and licensing services for master-quality video. The company delivers large-scale archive management and "smart content" metadata as a hosted service, reducing its clients' cost and complexity. Thought Equity Motion's rights development, licensing, and distribution offerings enable media rights holders to generate new value from their video content.

Through its Web platform and global sales force, the company licenses sports, news, entertainment, editorial, and creative content to the world's leading producers in advertising, film, television, publishing, and interactive media.

Thought Equity Motion works with the world's leading video libraries, including BBC Motion Gallery, Paramount Pictures, Sony Pictures Entertainment, National Geographic, The New York Times, and the NCAA®.

Connect with Thought Equity Motion on Twitter, YouTube, LinkedIn and Facebook.

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Abby Lurie
Thought Equity Motion
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