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Thornberg & Forester Makes Sirius Satellite Dog Wag Tail for Radio Shack

(December 12, 2007)
DMN Newswire--2007-12-12--Thornberg & Forester designed and produced a new 3D animated spot for Radio Shack and Sirius Satellite Radio that cleverly shows how consumers can get all of their holiday shopping done in one place?and also pick up something nice for themselves. T&F creative director Scott Matz collaborated with a team from Boston agency Arnold Worldwide on the commercial, to showcase the variety of entertainment features available through Sirius and a discount offer for the service offered by Radio Shack.

?The challenge was to show the versatility of the Sirius Satellite Radio while maintaining an energetic pace and strong production values, says Matz.

The spot, which was created predominantly in Maya, demonstrates that ?Jack has purchased a Sirius ?Sportster for his mom, dad, girlfriend and even himself. As the Sirius dog scampers around with a bit of wrapping paper in his mouth, the radio goes through a series of seamless transitions highlighting the services different music and sports features.

?We sold the idea for the spot to the client as a basic board, but didnt know what it would look like until we spoke to Scott and Justin, says Chris Perry, producer for Arnold, Boston. ?T&F were able to think on their feet when things changed in the middle of the job, for example, when we decided to animate the dog. Scott came up with a great solution by having the dog jump out of the screen and interact with the wrapping paper and it made the spot more compelling.

T&F capitalized on the existing Sirius branding by creating a dog-shaped gift box and a bow that echoes the dogs star-shaped eye. ?The spot begins with a syncopated unwrapping of a mysterious present to the familiar holiday tune ?Jingle Bells. We were careful to give equal time to the Sirius and Radio Shack brands, explains Matz. ?As per the clients request, we created Radio Shack wrapping paper using their tagline ?Do Stuff. We balanced that idea with the inclusion of the Sirius dog who became a playful and fun vehicle to weave in and out of the spot.

All elements were modeled and created by the T&F team. Such elements included 3D wrapping paper and gift bows, photoreal Sirius products and the CG dog that slips and slides as if on ice, bringing to mind holiday skating.

?This spot had to be interesting and satisfy a lot of client mandates as far as supers and what content had to be up for certain amounts of time, Perry emphasizes. ?It was a challenge and T&F made it easy despite all the curve balls that were thrown at them.


Founded in New York City in 2007 by partners Scott Matz, Elizabeth Kiehner and Justin Meredith, Thornberg & Forester is a creative studio, specializing in design and production, with the sole objective of generating success for clients working in the television, film, advertising and multi-media industries.

Thornberg & Forester is located at 147 West 26th Street, 4th floor, New York, NY 10001. The phone is 212/367-0858 and the website is

Agency:  Arnold, Boston. Paul Schauder, creative director; Lauren Siegel, art director; Laurie Asnus, copywriter; Chris Perry, producer.

Design & Animation: Thornberg & Forester, New York. Scott Matz, creative director; Elizabeth Kiehner, executive producer; Christian Day, Nicholas Johnnides, Taryn McLaughlin, 3D animators; Cavin Thuring, 3D modeling.

Audio:  Soundtrack, Boston. Mike Secher, mixer.


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Related Keywords:Thornberg & Forester, Radio Shack, Sirius, Christmas


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