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Thornberg & Forester Create New Face and Brain Chain Package for Science Channel Brand

(February 06, 2008)
DMN Newswire--2008-2-6--Multi-disciplinary creative studio Thornberg & Forester recently completed a modern network redesign and the  ?Brain Chain package of interstitials for the Science Channel and international Science Channel, treating both these leading players in global cable television to a facelift.  Banished is the ?globe icon used since the launch of network in 1996. In its place is an eye-catching graphic logo with a vivid orange-dominant color palette. The new design, built upon an agile and gridded layout was created by T&F creative directors Justin Meredith and Scott Matz.

 ?Our grid concept initially evolved from the new logo design created by Science Channels in house design group. The inspiration sprung from that of an element of the classic periodic table, explain Matz and Meredith, lead directors on the project. ?The Science Channel is a leader in programming all things science, so the new mark is the perfect symbol?it acts as the glue that unites all content within the brand.

Working collaboratively with a team of five artists, T&F  developed the grid concept by  building upon the architecture and color palette of the new logo. The redesign, which includes IDs, logo animations and promo packages, was delivered in HD and SD formats.

 ?Subtle details, such as the linework of the grid, fuse with bold, clean typography, ultimately creating a crisply confident and effective on-air presence, Matz goes on to point out. ?We took a subliminal, understated approach, manipulating the prominence of elements, depth and perception rather than introducing more complicated visuals.

T&F created the entire branding package in After Effects, delivering it, according to client specifications, on Digibeta NTSC, HD Cam and After Effects for the networks global affiliates. Intuitive After Effects projects and comprehensive Brand Style guides (one for domestic and one for international affiliates) were delivered to streamline ultimate production at Discovery.

Additionally, Meredith helmed a multi-dimensional package of ?Brain Chain interstitials. Each of the four spots reveals an interesting scientific fact that gives the viewer pause for thought. The campaign was designed b Meredith and the agency, mono, based out of Minneapolis.

?The beauty of the grid concept is that it implies a basic rule set yet is inherently flexible in terms of what you can create from a design standpoint,says Elizabeth Kiehner, executive producer at Thornberg & Forester. ?Whether its a promo or a navigation element, the brand remains robust and unified through the use of this simple yet sophisticated branding vehicle.



Founded in New York City in 2007 by partners Scott Matz, Elizabeth Kiehner and Justin Meredith, Thornberg & Forester is a creative studio, specializing in design and production, with the sole objective of generating success for clients working in the television, film, advertising and multi-media industries.

Thornberg & Forester is located at 147 West 26th Street, 4th floor, New York, NY 10001. The phone is 212/367-0858 and the website is


Design & Animation:     Thornberg & Forester, New York. Justin Meredith and Scott Matz, Creative Directors; Elizabeth Kiehner, Executive Producer; Joe Glass, Producer

Audio Mix:       Thornberg & Forester, New York, Joe Glass, Mixer


Client  (On Air Package):
Tom Cosgrove-COO of Discovery Channel and interim GM, the Science Channel
Dan Bragg- VP Creative, the Science Channel
Heather Roymans- Creative Director, the Science Channel
Melissa Quinn- Producer, the Science Channel

Client for  Brain Chain (Interstitials)

mono, Minneapolis

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Related Keywords:Science Channel, Thornberg & Forester


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