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Thomson Announces Two New Grass Valley CamerasExpands range of affordable choices for broadcasters (January 26, 2005)
Broadening its Emmy award-winning camera line for broadcasters, Thomson today announced two new Grass Valley brand cameras: the LDK 4000 for affordable, single-format high-definition (HD) production; and the LDK 400 ITW, a 14-bit camera that supports a wide range of standard-definition (SD) uses.
With one of the broadest lines of acquisition technologies available?and cameras that are the de facto standard for major HD sports and entertainment event production?Thomson provides turnkey workflows for signal processing and media distribution in cable, direct-to-home, satellite, telecommunications, and terrestrial television operations. Today, media leaders are looking to capitalize on those workflows to drive additional revenue.
The new cameras announced today are the latest example of Thomsons strategy to deliver not only superior products, but to put superior digital acquisition and production workflows within reach of a broader range of broadcasters.
The LDK 4000 is designed for small-to-medium size digital production studios and media creation companies that have settled on a single HD format. Its also ideal for countries such as China and Australia as well as the Eastern European and Far Eastern regions, where the 720p format has not been supported universally. Meanwhile, the LDK 400 is targeted at broadcasters and studios that require the pristine image quality of a 14-bit camera at an affordable price.
?Thomsons philosophy for camera development is straightforward: build camera platforms that are flexible enough to support a customers format needs today and to accommodate them when they change. This approach will ensure our success with our traditional broadcast customers and enable to expand the reach of our camera line to embrace additional opportunities, said Marc Valentin, executive vice president of Thomson Broadcast & Media Solutions.
New dMAX initiative targets digital workflows
In addition to the new cameras, Thomson today also launched the Grass Valley dMAX (digital Media Asset Maximization) initiative to help media leaders worldwide capitalize on their investment in digital content creation.
Through the initiative, Thomson will offer a single-supplier integration partner for digital workflow success: one that can deliver software and middleware frameworks, critical applications, best-in-class products, and expert system integration and support services to create complete, optimized, end-to-end workflows.
Today, no company touches more points of todays digital production workflows?or has more experience integrating them?than Thomson. Through the dMAX initiative it expects workflow-based design and integration to be a high-growth component of its overall success.
Thomsons Grass Valley multi-format acquisition-to-production workflow features a broad set of its products including the Grass Valley line of cameras. The biggest names in mobile production rely on Grass Valley products for everything from professional sports and high-profile entertainment programming to presidential campaign coverage and national cultural events.
LDK 4000: affordable single-format HD production
The Grass Valley LDK 4000 is an affordable complement to the highly popular LDK 6000 mk II, one of the worlds most popular cameras for HD and multi-format production. The new camera easily supports fixed-format requirements with models for 1080i and 720p production
Like all of Grass Valley HD cameras, the LDK 4000 offers low power consumption and Thomsons Emmy award-winning (and patented) HD Dynamic Pixel Management (HD-DPM+) image sensor technology that produces images unrivaled by any other camera in the industry.
The Grass Valley LDK 4000 camera system includes a camera head, base station, an HD triax or fiber-optic cable adapter and the choice of either a 2- or 5-inch viewfinder. A series of optional features, control panels and signal transmission systems are available.
LDK 400 ITW: cost-effective 14-bit performance
The compact LDK 400 ITW 14-bit SD camera completes the range between the two popular Grass Valley cameras: the popular 12-bit LDK 300 and the LDK 500 camera, the markets most advanced 14-bit SD system.
With its dockable design, the LDK 400 ITW supports a wide range of settings, from affordable studio camera applications over multi-core cables to high-end productions over triax cables. It features high sensitivity (f14 at 2000 lux) and an excellent signal-to-noise ratio (65dB typical)?and it offers users the choice between DPM and ultra-low smear IT sensors, including switchable (16:9/4:3) aspect ratio for flexible performance.
The LDK 400 camera head is compatible with Grass Valley Analog Triax, Digital Wireless, and the new DigiLink and Digital Triax systems.
Pricing and Availability
Pricing for the LDK 4000 ?complete with a triax adapter and a 2- or 5-inch viewfinder?starts at 78,000. Pricing for the LDK 400 ITW?complete with a triax adapter and a 1.5-inch viewfinder?starts at 35,200. Both cameras are scheduled to be available in April.
About Thomson - Partner to the Media & Entertainment Industries
Thomson (Euronext Paris: 18453; NYSE: TMS) provides technology, systems and services to help its Media & Entertainment clients content creators, content distributors and users of its technology realize their business goals and optimize their performance in a rapidly changing technology environment. The Group intends to become the preferred partner to the Media & Entertainment Industries through its Technicolor, Grass Valley, RCA and Thomson brands.
For more information: www.thomson.net.
Thomson's Systems and Equipment division develops video and film technologies, products and services sold to all major Hollywood studios, all major television, satellite, and cable broadcasters under the Technicolor and Grass Valley brand-names for the delivery of analog and digital entertainment. The division also includes Thomson's Broadband Access Products Business, which develops technologies and products for broadband and telecommunication networks to deliver digital entertainment and data to consumers and businesses.
For information about Grass Valley products from Thomson please visit www.thomsongrassvalley.com.
Related Keywords:Thomson, Grass Valley, Cameras, broadcasters, LDK 4000, HD, LDK 400 ITW, SD, Marc Valentin, Grass Valley, dMAX, HD-DPM+, triax, LDK 300, LDK 500, DigiLink, Digital Triax,