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Thismoment Announces New User-Generated Content Engine for YouTube Brand Channels, and Global Support

(March 15, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 03/15/12 -- thismoment, a provider of social content management software for brands, today announced that it surpassed 650,000 user generated content (UGC) submissions through its flagship product, the Distributed Engagement Channel (DEC).

The latest release of the DEC UGC contest engine allows brands to collect video, photo, and text content from users directly through YouTube, Facebook, and brand site pages, and offers full moderation and workflow controls to manage submission data. At a brand's discretion, the UGC contest engine also allows users to authenticate with their social service of choice, including YouTube, Google+, Facebook, Twitter, LinkedIn, Flickr, and Instagram. The new turn-key system enables thismoment customers to build and deploy creative and engaging UGC brand channels on YouTube at a faster rate than ever before. Additionally, with offices in all international YouTube markets, brands can enjoy quick-to-deploy UGC engagement solutions that extend reach and drive deep engagement globally and with full local language support.

Since partnering with YouTube in 2010, thismoment has launched over 100 YouTube brand channels for customers within all major industry verticals, including more than 100 Fortune 500 brands. Throughout this time, thismoment has powered some of the most inventive uses of YouTube APIs in the deployment of engaging and flexible brand experiences on YouTube.

Current thismoment customer brand deployments with YouTube:

  • 100+ deployments of YouTube brand channels; more than any other company
  • Most robust set of YouTube specific functionality including:
    • Integration with existing YT playlists
    • Dynamic syncing of YouTube playlists to the thismoment CMS
    • Uploading of content to YouTube directly from thismoment CMS
    • Full suite of YouTube templates for brand customization
  • Integration of multiple content types including videos and photos from YouTube, Facebook, and Flickr into YouTube channels
  • Dozens of deployments into mobile brand channels (on
  • Numerous UGC contest executions including some exclusively around photo and text assets (featuring non-video call to action)


Vince Broady, CEO and Founder, thismoment

"Given our successful relationship with YouTube to-date, we are pleased to broaden the reach and scope of our UGC contest engine. We're seeing an increasing demand for user content enabled engagement programs in all international regions that YouTube supports. This is a clear indicator that YouTube is approaching brand relationships more aggressively and openly than ever before and underscores the value that custom YouTube channels provide to brands."

Ankarino Lara, CPO and Founder, thismoment

"We see this latest milestone as a tipping point given that our customers are demanding more and deeper user generated content programs in general and on YouTube brand channels, specifically. Enabling our latest UGC engine release, Google and YouTube have taken a huge and critical step towards addressing a brand's broader social strategy, making it easier than ever for brands to maintain a highly engaging and differentiated presence across many and varied global distribution points. We're excited to offer full international language support and to continue pushing the envelop in allowing users to engage more easily than ever before on YouTube brand channels."

About thismoment
Thismoment is a pioneer in the development of Social Content Management Software for brands. Its Distributed Engagement Channel (DEC) is a real-time platform for managing a brand's digital presence, including social content, conversation and creative assets across earned, owned and paid media channels on web, tablet, mobile, and digital outdoor devices. Launched in March 2010, DEC is already used by more than 100 Fortune 500 brands. To learn more, please visit

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