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Third Annual OC Trust Summit to Reveal This Year's Most Trustworthy Brands June 12 at Disneyland HotelOngoing Popularity of Annual Brand Celebration Reflects Public's Growing Fascination With Trust in the Marketplace; Mandy Levenberg, Leading Cause-Related Marketing Expert, Will Talk About Winning Consumers in the Age of CSR (April 19, 2012)
SANTA ANA, CA -- (Marketwire) -- 04/19/12 -- The Orange County Trust Summit -- the annual celebration of local brands that are doing the best job at connecting with their customers -- continues to grow in popularity among Southern California business and nonprofit leaders, marketing strategists and entrepreneurs anxious to learn the secret sauce that makes some local brands significantly more trustworthy than others.
The 3rd Annual Orange County Trust Summit luncheon is scheduled for June 12, 2012, at the Disneyland Hotel in Anaheim, Calif. What started as an intimate event for several hundred at Chapman University in 2009 has matured into both a brand trust showcase and a practical workshop to help companies develop long-term, trust-based relationships with their constituents. More than 500 attendees are expected this year.
In addition to revealing the ten Most Trustworthy Brands: Orange County Edition honorees for 2012, organized jointly by The Values Institute at DGWB and OC METRO, the OC Trust Summit will feature a panel discussion and Q&A about trust building best practices by past Most Trustworthy Brands. Cal State University at Fullerton will also be introduced as a 2012 Most Trustworthy Brands academic and event partner.
Also scheduled is a keynote speech by Mandy Levenberg, one of the country's foremost experts on cause-related marketing. This prolific consumer strategist from the global trends company Iconoculture will share how she's helped companies like Amazon, Starbucks, General Mills, Procter & Gamble, The Gap and Taco Bell fuel brand trust and authentic customer relationships through inspired corporate social responsibility.
"Consumer trust has become the corporate asset that separates good brands from great ones -- so it's not surprising that this event grows in popularity every year," explained Mike Weisman, the Values Institute's founder who is also co-founder and president of DGWB Advertising and Communications of Santa Ana, Calif. "But beyond just celebrating the most trustworthy brands, the OC Trust Summit seeks to educate, equip and inspire local leaders to build values-based brands that are as successful in their customers' minds as they are at the cash register."
The 2012 Most Trustworthy Brands: Orange County Edition
The highlight of the event will be the presentation of the results of the 2012 Most Trustworthy Brands: Orange County Edition survey implemented throughout Orange County since late 2011.
Designed to determine not only the most trustworthy brands based in, or commonly associated with, Orange County, but also the reasons why those specific products and services hold the public's trust more than others, the survey is based on a proprietary research initiative developed by The Values Institute at DGWB. The list of most trusted brands resulting from the six-month research effort will be published in the June 2012 issue of OC METRO magazine.
Last year, the American Red Cross, Apple, Chapman University, Chick-fil-A, CHOC Children's Hospital, Costco, Disneyland Resort, Girl Scott Council of Orange County, Hoag Hospital, In-N-Out Burger, Nordstrom, Planned Parenthood, St. Joseph's Hospital, Target, Toshiba America and Wells Fargo topped the trustworthy brand list.
Beyond acknowledging those brands that performed significantly in the five measures of trust, the event allows attendees to explore the ways in which the honored brands have built and maintained trustworthy relationships with their customers, employees and other publics.
DGWB founded The Values Institute at DGWB, an independent think tank, to develop the Most Trustworthy Brands survey and other tools for helping companies, nonprofits and other groups build long-term relationships with their constituents based on common shared values and socially responsible behavior.
The Values Institute at DGWB partnered with Entrepreneur Magazine to develop a national version of the Most Trustworthy Brands survey. The resulting cover story, "Secrets of the 10 Most Trusted Brands," appears in the April 2012 issue.
Founded by DGWB Co-founder and President Mike Weisman and Chesley Beaver, the agency's former director of strategic planning who is also a sociologist and demographer, the Values Institute is tasked with furthering the study of relationships by partnering with leaders at academic, nonprofit and for-profit organizations involved in values-based marketing and social entrepreneurialism.
2012 Most Trusted Brands: Orange County Edition used a simple online survey, measuring the five trust-related variables of concern, sincerity, identification, consistency and ability, to create a short list of brands to spotlight for the year. Brands were also added to this list as nominated by the editorial staff of OC METRO, the board of directors of The Values Institute at DGWB and researchers from Cal State University at Fullerton, a co-presenter of the 2012 program and an MTB academic partner.
The final 10 brands will be designated the 2012 Most Trustworthy Brands and honored at the June 12 OC Trust Summit and in the pages of the June 2012 issue of OC METRO. Consistent with the original intention of the event, which was to tangibly demonstrate the specific reasons certain brands engender more of the public's trust than others, the brands will not be ranked.
Tickets to the 2012 Orange County Trust Summit luncheon are $55 or table sponsorships for $850 can be purchased at http://ocmtbevent.com.
Advance ticket purchase is strongly recommended as the event is expected to sell out. Corporate sponsorships are also available.
About The Values Institute at DGWB
The Values Institute at DGWB is a social science research entity housed at Southern California's DGWB Advertising & Communications. The Values Institute grew out of the agency's more than two decades of work helping Fortune 500 clients and nonprofits build long-term relationships with their constituents based on shared values and socially responsible behavior. Founded by DGWB President Mike Weisman and Chesley Beaver, the agency's former director of strategic planning turned USC social science researcher, the Institute is led by an advisory board of leaders at academic, nonprofit and for-profit organizations involved in values-based marketing and social entrepreneurialism. For information, contact Mike Weisman directly at (714) 881-2300.
About OC METRO
OC METRO is a monthly business publication, delivering daily news to more than 300,000 Orange County, Calif. readers through its interactive website, digital magazine and the award-winning glossy print magazine. For more information, visit www.ocmetro.com. Churm Media is a leading, regional full-service media company based in Newport Beach, Calif. The privately held company publishes five niche consumer magazines and five interactive websites serving readers and advertisers in five Southern California counties: Orange, Los Angeles, San Diego, San Bernardino and Riverside. The company prints and distributes more than 400,000 magazines per month, with a total audience, print, online and events, of more than 1 million readers/ viewers per month.
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