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The future is not HD the future is AD
It would seem that the focus of this dominant discourse in regard to broadcasting is geared around 'transitioning' rather than 're-thinking', about shifting on a technical level but not really re-evaluating on a broader conceptual level. The transition itself seems to boil down to a move from 'traditional broadcasting' to 'traditional broadcasting in a larger screen size'. Zeros and Ones instead of waves but what otherwise boils down to not much more than technical evolution. And for me the fundamentally problematic element here is the consistent reference to the term HD itself.
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