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The future is not HD the future is AD

  By digitalbasin
I see an increasing number of books and associated discussions emerging of late about the transformation of the broadcasting industry to digital high definition and the management of that process. Having looked at a number of these books and perused the discussions I find I am somewhat disappointed, even bemused, by the strangely static thinking that permeates discussion of broadcasting in the digital high def age.

It would seem that the focus of this dominant discourse in regard to broadcasting is geared around 'transitioning' rather than 're-thinking', about shifting on a technical level but not really re-evaluating on a broader conceptual level. The transition itself seems to boil down to a move from 'traditional broadcasting' to 'traditional broadcasting in a larger screen size'. Zeros and Ones instead of waves but what otherwise boils down to not much more than technical evolution. And for me the fundamentally problematic element here is the consistent reference to the term HD itself.

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