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The Weather Network Upgrades Its Popular Mobile Offerings

Mobile website and WeatherEye(TM) for BlackBerry(R) improved to better suit consumers' needs (March 25, 2010)

OAKVILLE, ONTARIO -- (Marketwire) -- 03/25/10 -- Editors Note: There are two videos associated with this Press Release.

There's no longer an excuse to be caught in the rain - with new functionalities and improved designs for The Weather Network's popular mobile website and WeatherEye Mobile for BlackBerry. The highly anticipated upgrades, available now, give Canadians an improved experience with easier navigation and more detailed weather and weather-related information while on the go.

"Canadians are passionate about weather and they need quick access to the latest and most accurate forecasts and reports no matter where they are," said Mark Thompson, Vice President of Mobile at The Weather Network. "We listened to our consumers and had them in mind every step of the way when upgrading the mobile website and WeatherEye for BlackBerry. We are confident that current and new users will find that The Weather Network provides reliable, convenient and easy ways to get the most accurate weather information at home, online, and on the go."

Mobile Web Site Upgrade


As Canada's number one mobile content site, The Weather Network's re-designed mobile website is even better and features a cleaner and brighter layout. New features and functionality include:

- Easier navigation throughout the site

- Interactive Satellite and Radar Maps

- Access to Flight Tracker, Traffic Flow and Traffic Cameras

- Access to popular reports including the Flu Report, Pollen Report, UV Report, Air Quality and the Bug Report

- Access to seasonal activity information such as Ski and Golf Reports

- Settings for Celsius or Fahrenheit

- Ability to store multiple cities and toggle between them

The newly re-designed mobile website works on all WebKit-based phones including the iPhone, phones running the Google Android™ platform and the Palm Pre™.

Click here to watch a demo clip of The Weather Network's re-designed mobile website.

The new mobile website can be viewed from your WebKit-based phone at www.theweathernetwork.com">www.theweathernetwork.com.

WeatherEye for BlackBerry Upgrade

The Weather Network has launched an upgraded version of WeatherEye Mobile for BlackBerry based on feedback from users. The upgrades to the Weather application make it cleaner in design and easier to navigate. Upgrades include:

- A new look

- Ability to add multiple cities

- Access to radar maps and Hourly Forecasts

- GPS locator with a FIND ME function instead of having to type in the city name

- Operates on Wi-Fi networks so users do not have to rely on their data packages

This upgrade has been pushed to current users. For new users, visit the BlackBerry App World and search for "WeatherEye" to download it to your BlackBerry free of charge.

Click here to watch a demo clip of The Weather Network's WeatherEye Mobile for BlackBerry.

About The Weather Network and MeteoMedia

The Weather Network and its French counterpart, MeteoMedia, are among the most popular media brands in Canada. They are the undisputed leader of weather information services in Canada across all mediums including cable, satellite, online, mobile and newspapers. The specialty television networks are among the most widely distributed and frequently consulted television networks in Canada. The websites, www.theweathernetwork.com">www.theweathernetwork.com.com and www.meteomedia.com">www.meteomedia.com are among Canada's leading web services. All mobile carriers now distribute The Weather Network and MeteoMedia on their services. As the leading source of weather services in the commercial market, energy companies, municipalities, road services and numerous other commercial clients have their weather information needs met by The Weather Network and MeteoMedia. The growth of The Weather Network and MeteoMedia can be attributed to the continued focus and commitment put into providing the very best weather information to Canadians whose activities are dependent on weather.

To view the videos associated with this Press Release, please visit the following links:

http://www.youtube.com/watch?v=cmStsdpyO6Q

http://www.youtube.com/watch?v=JhTENl-zpmY

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Contacts:
For more information about The Weather Network's mobile
offerings or to schedule an interview with Mark Thompson,
please contact: The Weather Network
Deanna Langton, Public Relations Coordinator
905-829-1159, ext. 1358
dlangton@pelmorex.com


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