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The University of Oregon and Digital Media Partner NeuLion Form Sports Technology Alliance

Ducks and NeuLion Leverage the Latest Digital Media to Broaden Connections With Fans (May 18, 2010)

PLAINVIEW, NY -- (Marketwire) -- 05/18/10 -- Leading IPTV service provider NeuLion, Inc. (TSX: NLN) and The University of Oregon Athletics today announced the formation of a new Sports Technology Partnership.

Oregon, by joining forces with NeuLion via its Sports Technology Partner Program, will leverage the very latest in digital media advances available to the sports industry. New emerging media platforms for mobile, iPad, game animation, Internet television and other IP-enabled devices like Blue Ray and HD TV will be deployed by the Oregon Ducks in order to provide Oregon fans the best in interactive fan experiences.

NeuLion is a recognized leader in the digital delivery of sports video content through its end-to-end sports media platform. NeuLion IPTV solutions are used by the National Hockey League, the National Football League, Major League Soccer and many other sports properties. The University of Oregon is a world-class teaching and research institution and Oregon's flagship public university. The Department of Intercollegiate Athletics has long been regarded as an innovator in the collegiate sports marketplace.

"Oregon has been a tremendous partner and has continued to recognize and benefit from our sports media technology. By embracing NeuLion technology and services through our Sports Technology Partner Program, the University, through its Athletic Department, will be able to reach more fans and leverage the very latest in NeuLion digital media. NeuLion is making an investment in Oregon that we believe has high ROI. We welcome the opportunity to work with other schools and organizations looking to do the same in growing their sports business," said Chris Wagner, Executive Vice President of NeuLion.


Key initial technology components of the new partnership include:

  • Revolutionary single encode delivering video content to multiple technologies and devices
  • Enhanced iPhone and iPad application interfaces for exclusive live and on-demand video streaming
  • Adaptive HD technology
  • Internet TV Box for Sports Television Viewing
  • NeuLion's Live Game Video Editor
  • End-to-End Sport Media Services

In addition to deepening fan interaction with Ducks' content, both online and mobile, NeuLion's many advanced new media tools will improve workflows for the Department of Intercollegiate Athletics staffers. While saving valuable man hours, NeuLion tools like the Live Game Video Editor will improve content breadth and depth.

"Our culture at Oregon is tied to being innovative and exciting, and this partnership places our department and fans at the forefront of emerging technology, and also ensures the financial viability of our digital strategy. This really is an unprecedented partnership in collegiate athletics and our fans will be the beneficiaries of it in many different ways. This enables Ducks fans to better consume daily and premiere content that comes straight from the source, and gives them the ability to choose how they want to consume it on many new and exciting consumer devices," said Joe Giansante, Senior Associate Athletic Director at Oregon.

Oregon is a leader in content creation in the collegiate space, producing its own daily show and with dedicated resources to collect content for video streaming, blogs, features and beat writing on a daily basis. Oregon has doubled its web traffic in the past year with this new focus on content creation, and in partnership with NeuLion introduced its own online video sports network -- goducks.tv -- that is in addition to the athletic website goducks.com.

About NeuLion
Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion (TSX: NLN) works with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports, international and specialty television content partners including, in sports, the NHL, the NFL, NCAA Division I schools and conferences and, in respect to international and specialty television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat and Talfazat-ART (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of the Internet on PCs and mobile devices and on the television through the Company's IPTV set top box.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can by identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements: our continued relationships with our channel and content partners; general economic and market segment conditions; competitor activity; product capability and acceptance rates; technology changes; and international risk and currency exchange. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the Company's most recent annual MD&A filed on www.sedar.com as well as in the "Risk Factors" section of the Company's most recent annual report on Form 10-K filed on www.sedar.com and available on www.sec.gov

NeuLion Press Contact:
Jennifer Powalski
Phone: 516-622-8334
Email: Email Contact

NeuLion Investor Relations Contact:
G. Scott Paterson
Phone: 416-368-6464
Email: Email Contact


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