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The Studio Upstairs Completes Global News Fall Corporate Identity Launch(September 20, 2001)
The package spanned across several programs, including, local Global News, Global Sports, Global Sunday and the new national newscast, Global National with Kevin Newman. Under the direction of Michael Churchill, executive producer at upstairs, the creative team of designers, animators, editors and compositors developed a series of strong branding elements that would be carried throughout the entire package to develop an identifiable continuity while giving each program its very own distinctive look.
Consistency was shaped through the use of the traditional black/white and red colour scheme associated with Global along with a new updated version of the long-standing crescent moon emblem subtly set in a punchy button containing the title of the program to provide a sleek depth in its design. While each program id was built from these two simple elements each contains its own distinct visual presence. With in each of the programs opening, transitional and background elements there is a fluid combination of graphics and 3D animation bringing Globals new look into the current trend of motion graphics.
Using Alias/Wavefronts Maya for animation creation and a combination of combustion and flame platforms artists were able to capture a sophisticated look that was simply ?responsive says Global executive producer, Ron Waxman, to the direction of our new Global identity.
?We asked The Studio Upstairs to provide Global News with a bold, updated graphic look that reinforced our corporate identity and that connected our news programs to the networks primetime look. It was key that the elements be easily readable and have a simple elegant quality to them. From a branding point of view, the look had to be carried across several programs; the local Global News broadcasts across the country, the local Global Sports programs, our new national public affairs program Global Sunday and our new national newscast Global National. It was a daunting assignment but Michael Churchill and his staff were able to deliver a distinctive look for each program yet tie it all together with common elements. Were very pleased with not only the design that The Studio Upstairs delivered, but also with their expertise in implementation and technical support. Vernon Freedlander, supervising director, Global News
The Studio Upstairs is the recent development out of the well-established, Creative Post, post-production and duplication facility in Toronto, Canada. Upstairs provides clients with high-end design, editorial and visual effects in both long form and commercial industries.
The Studio Upstairs is equipped with a myriad of toolsets and platforms working in a flexible environment to take clients seamlessly into the next generation of broadcasting capabilities. Recent equipment expansions give us the flexibility to finish and convert to any format requirement including; HD, SD, Pal, and NTSC. Upstairs, staff of industry veterans, provide clients with experts in Creative Direction, VFX supervision, design, animation, editing and compositing.
Our experienced long form and commercial producers are dedicated to manage client needs by lending both accommodating budgeting requirements and assisting in developing an effective and efficient production process.
For more information, visit www.thestudioupstairs.com
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