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The Procurement Leaders Network Leverages Behavioral Analytics to Strengthen Customer RelationshipsScout(R) Yield Optimizer to Produce Usage Reports for Sales and Customers (July 10, 2012)
SEATTLE, WA -- (Marketwire) -- 07/10/12 -- Scout Analytics, the leader in recurring revenue optimization, announced today that The Procurement Leaders Network has selected Scout® Yield Optimizer to help strengthen customer relationships, and add better visibility into usage for both sales and the customer.
Being a global community for executive-level procurement, sourcing and supply chain professionals, The Procurement Leaders Network had been seeking a method of increased visibility into their customer relationships. The company then wanted to use this added visibility to help customers quantify return on investment from the service and to help its sales team increase the lifetime value of customers.
To address this challenge, The Procurement Leaders Network selected Scout Yield Optimizer, a recurring revenue optimization solution that segments customers based on usage behavior. This segmentation equips sales teams with exclusive optics into which customers are attaining a good return on investment and which are not. The Procurement Leaders Network will leverage this data during renewals with existing customers to maximize retention.
"A big challenge with approaching customers about renewals is the difficulty of consolidating usage data and having it available in front of us," said Steve Budd, Vice President of Marketing at The Procurement Leaders Network. "The customer segmentation and data analysis provided by Scout Yield Optimizer gives our sales team and our customers a better understanding into return on investment."
To bolster long-term customer relationships, the company plans to work with Scout Analytics to create detailed usage reports of each customer, and implement the reports as a best practice when negotiating renewals.
"A critical success factor for managing digital subscriptions is harnessing big data," said Mark Upson, Chief Executive Officer at Scout Analytics. "The segmentation provided by Scout Yield Optimizer gives The Procurement Leaders Network's client support and sales team powerful new insights on when and how to engage customers."
About Scout® Yield Optimizer
Scout Yield Optimizer is a recurring revenue optimization solution that compares the customer's price paid for a service against customer usage, enabling sales teams to implement the right customer engagement for every contract renewal. With powerful customer analytics and segmentation in Scout Yield Optimizer, an online service company can significantly increase lifetime value of a customer.
About Scout Analytics
Scout Analytics is the leader in recurring revenue optimization solutions specifically designed for online services. Scout Analytics' unique solutions allow service providers to predict, target, and monetize user engagement. Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit www.scoutanalytics.com or call 425.649.1100. Scout Analytics is a trademark of Scout Analytics, Inc. Scout is a registered trademark of Scout Analytics, Inc.
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