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The Pixel Farm Announce PFPlay V 1.0

Digital film production review and conform system for OS X and Linux (November 15, 2004)

The Pixel Farm, a company focused on innovation in the field of high-end digital post-production, is pleased to announce the introduction of PFPlay V1.0. An advanced, resolution independent, software based, digital daily and production review system for Mac OS X and Linux. PFPlay provides a cost effective disc based play back and review solution for departmental, facility wide and daily review cinema implementation. By working closely with Apple to offer a highly optimised solution, The Pixel Farm has produced a desktop system for film review at a fraction of the cost of systems on other platforms.

Automatically Conform Offline Edits
PFPlay enables users to conform digital film images stored throughout a facility using the actual film edit timeline, over the network. This dramatically speeds up the review and approval process, removing the need to double hand footage, and allows anyone involved in the post production environment to review work in context. PFPlay uses the open XML file standard to import the EDL from Apple’s Final Cut Pro and will offer further support for other standard EDL formats such as CMX3600 and AAF via a plug-in architecture, thus all major editing systems can be supported. This allows fast and full integration into existing production pipelines.

Integrated Workflow
PFPlay locates the high-resolution clips and then builds up the timeline as a background process, prior to playback. Further timeline updates can then be scheduled - or manually instigated – thus ensuring that the latest version of the project edit is always available for review. Simple yet effective edit tools are also provided to modify or build timelines from scratch. Batch processing and advanced media management tools, including clip history, media linking and full cross platform support for file systems, allows even complex projects or those distributed to a large number of viewers, to be quickly and efficiently managed.

3D LUTS and Film Look Manager
PFPlay makes extensive use of 3D Look Up Tables (3D LUTs) to pre-visualise the film in the final output medium. 3D LUTs provide much greater control of the film colour space, thus overcoming the common problems of colour difference often encountered in film pre visualisation when using the more customary 1D and viewing the final output in the required medium. Handled through a comprehensive and flexible 3D LUT manager, PFPlay uses an open API for the implementation of standard 3D party solutions such as Kodak, Arri and Rising Sun, as well as custom built in house systems. 3D LUTs are implemented in PFPlay to work in real-time thus In this instance, when altering values, 3D LUTs provides instant feedback without the need to re-render any footage.

Fast Return on Investment
PFPlay offers significant time and cost saving benefits for anyone working with Digital Intermediates, special effects and HD video - from the creation of dailies, through to first edits, pre visualising of special effects to visualisation of an entire film. In addition, PFPlay can drive projectors in the review theatre for directorial approval, team review and shot analysis. This removes the need for the long-winded and costly practice of printing to film and developing positives simply to check edits, colour and special effects – a process that can consume weeks of valuable development time on a film project.

Fully optimised for Mac OSX and built for the G5, PFPlay is the only cost effective solution for viewing 2K digital dailies.

Key Features
Resolution Independent uncompressed playback direct from disc*
Conform of edit timeline via open EDL formats
Export movie in any format for client approval**
Simple edit tools to update and modify the timeline
Flexible and open 3D LUT manager
Extensive media management tools
Standard colour analysis tools
Before/after shot comparison
Cross platform batch processing of image sequences
Option to playback from memory if fast storage
Fully optimised for Apple G5 systems
Full Audio Support for Dolby decoding inc Surround Sound
Cross platform Floating license support

*Playback resolution is limited by disc throughput. In order to support 2K or higher playback 330Mb/s sustained data transfer rate is required from the disc array.

**Quicktime and AVI export are dependent on the host OS

Pricing and Availability
Now shipping, PFPlay is available for £1999 / $3699 / €2899 PFPlay is supported under Mac OS X 10.3 5 and later, Linux. A Windows release is set for Q1 2005.

About The Pixel Farm
The Pixel Farm was formed in 2002 to provide innovative solutions for digital compositing. Based in the UK, with a very strong focus on research and development, The Pixel Farm work with customers on key projects to ensure PF products match the needs of the production environment.

By utilising its industry experience and working with some of the best researchers and developers in the world, The Pixel Farm ensures it is always one step ahead of the competition. The Pixel Farm looks to integrate best of breed technologies into a focused collaborative environment.

For more information on The Pixel Farm and its products contact: [email protected] or visit


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Related Keywords:The Pixel Farm, PFPlay V 1.0, PFPlay, film production, conform, film review, XML, Final Cut Pro, CMX3600, AAF, 3D LUT, Kodak, Arri, Rising Sun, Digital Intermediates,

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