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The Outdoor Channel Selects Harris for HD Automation

Using the Harris ADC-100 automation system for management and playout of content (May 31, 2005)

Harris Corporation today announced that The Outdoor Channel (TOC) is using Harris automation solutions for its new high-definition (HD) network, Outdoor Channel 2 HDSM, which is scheduled to launch on July 1, 2005.

"This system answers a very fundamental question for us - that is, how to most efficiently organize our programming, promotional, and commercial segments in order to maximize revenues," explained Gene Brookhart, vice president of operations for TOC. "In addition to handling HD automation perfectly and flawlessly, the capabilities in this system allow us to better allocate our staff resources."

TOC is using the ADC-100 automation system for the management and playout of content as well as control of the integration of promotional announcements, interstitials, and logos. Within the system configuration is the Harris Air Client, which provides broadcast operators with a dedicated interface to the device server, thus allowing flexibility in on-air control. Through this interface, the operator can receive real-time updates and streamline basic functions. In addition, the system for TOC includes Harris Media Client, which oversees the cataloging, dubbing and timing of material for playout. In October 2005, TOC plans to integrate its East and West Coast feeds of the channel into the Harris automation system as well. This action will come in conjunction with the channel's move to its new broadcast facility, which is currently under construction.

Outdoor Channel 2 HD completed its "soft launch" to cable and satellite operators this past April, effectively making its HD signal immediately available to affiliates across the country. A full media and marketing campaign directed to consumers is planned to begin July 1. The all-HD network will offer exclusive new content and select fan favorites from "The Outdoor Channel" filmed entirely in real (not up-converted) high definition.

About The Outdoor Channel
The Outdoor Channel is a national television network dedicated to providing the best in traditional outdoor programming to America's 82 million anglers, hunters and outdoor enthusiasts. The network airs approximately 100 weekly programs featuring hunting, fishing and shooting sports, as well as off-road motor sports and other related lifestyle programming. Based on May 2005 Nielsen Media Research estimates, The Outdoor Channel's universe is approximately 24.3 million subscriber homes - delivered through a combination of cable and satellite dish viewers.

About Harris Broadcast Communications Division
Harris Broadcast Communications Division is one of four divisions within Harris Corporation, an international communications equipment company focused on providing assured communications(tm) products, systems and services for government and commercial customers in more than 150 countries. One of the world's leading suppliers of broadcast technology, Harris Broadcast Communications Division offers a full range of solutions that support the digital delivery, automation and management of audio, video and data.

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Related Keywords:Harris, Outdoor Channel, Outdoor Channel 2 HDSM, automation, ADC-100, Harris Air Client, Harris Media Client, playout,

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