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The Myth of Intuitive software
Its been the marketing pitch catch cry of near countless software developers and, in particular, creative software developers of NLEs, compositors and DAWs - the verbose proclamation of 'Intuitive Software'. The broad interpretation of this terminology might be simply that the software in question is "user friendly" and that it "makes sense". But the term is bandied around with such gay abandon and seemingly invoked by all and sundry to refer to just about anything that it runs the risk of being rendered useless.
APPLE = "Start working quickly with intuitive tools"
ADOBE = "a set of powerful and intuitive tools"
AVID = "Avid's intuitive UI"
So let us for second look to a definition of 'Intuitive' - what does this ever present moniker actually mean? And do software tools deserve the descriptor at all?
Intuitive; definition: "Obtained through intuition rather than from reasoning or observation", "Understanding reached without support of any argument","Perceived immediately by the mind" Now really, does that sound like any software you've ever used?
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