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The Mojiva Mobile Audience Guide Uncovers Mobile User Activity in Europe

With 470 Million Unique Users in the Mojiva Network Globally, Mojiva's Mobile Audience Guide Highlights Mobile Audience Trends in the United Kingdom, Spain, Italy, France, and Germany (May 11, 2011)

NEW YORK, NY -- (Marketwire) -- 05/11/11 -- Mojiva (, the mobile ad network that specializes in making cross-platform mobile strategies come to life at scale, released its first EMEA Mojiva MAG (Mobile Audience Guide). The EMEA Mojiva MAG highlights reach and user engagement in its network in five key EMEA areas: United Kingdom, France, Germany, Italy and Spain. The EMEA Mojiva MAG will be released quarterly and will track mobile audience activity from the previous quarter.

The full audience guide is available by download:

"We are excited to launch our first European edition of the Mojiva MAG," says Nick Marsh, Director of Sales, EMEA for Mojiva. "The EMEA Mojiva MAG dives into audience activity in the key regions that are growing for mobile advertising. With the popularity of tablets, increase of rich media campaigns and the overall acceptance of mobile advertising, we are excited to see how these advancements shape the audience on the Mojiva network."

Additional findings from the first edition of the Mojiva MAG:

  • UK -- iPhone users clicked on more ads than any other OS user. However, it dropped from its 1.91% high in January, to 0.66% in February and bounced back to 1.27% in March.
  • Germany -- iPad users decreased month by month as more Samsung tablets enter the market.
  • Spain -- Android OS increased by 10% from February to March taking away from iPhone and Symbian OS network share.
  • Italy -- Symbian OS users have the second highest average click-thru rate of 0.95%, just behind the iPhone OS user, which is 0.97%.
  • France -- The iPhone OS maintains the lead in network share for the quarter, but decreased by 6 percentage points from January to March 2011.

About the EMEA Mojiva Mobile Audience Guide (MAG):
The EMEA Mojiva MAG is a quarterly index comprised of data from the Mojiva network internal analytics and reporting platform. The data encompasses users in the United Kingdom, Spain, Italy, France, Germany and focuses on the mobile user activity within the Mojiva mobile media network. Data in the report is compiled based on unique users, unless otherwise specified, to ensure the cleanest possible information is provided to readers.

About Mojiva
Mojiva (
is a mobile ad network which reaches more than 470 million users worldwide and represents 3,000 mobile publisher and apps. Through deep and open integration with all major rich media providers (PointRoll, EyeWonder, Phulant, Sprout, Crisp Media, and Celtra) and ad servers (DART and Atlas), Mojiva can provide ad agencies with every imaginable mobile creative execution across mobile web sites, apps and devices. Founded in May 2008 and based in New York City, Mojiva is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, Nokia and AdMob, with more than 100 years of collective experience in mobile marketing and technology. Mojiva is an independent ad network operating under parent company Mojiva Inc., which has a total of $10 million venture funding from Pelion Partners and Bertelsmann Digital Media Investments.

Media Contact:
Amy Vale
Senior Director of Marketing
Mojiva Inc.

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