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The Mobile Excellence Awards, Presented by Verizon Wireless Developer Community Announces 2011 Finalists

Industry Leading Entertainment and Technology Companies and Brands Make Prestigious Finalist List to Include: Sony Entertainment, USA Today, E! Live, Sprint, CBS Interactive, Mercedes Benz, NBC News, Bravo Digital Media, Mobile Roadie, AT&T, Samsung, (October 24, 2011)

LOS ANGELES, CA -- (Marketwire) -- 10/24/11 -- The Mobile Excellence Awards, presented by Verizon Wireless Developer Group and produced by Little Monster Media Productions and Axis Entertainment, Inc., today announces the 2011 Mobile Excellence Award finalists. The 2011 MEA winners will be honored and announced on Monday, December 5th at the Luxury Sofitel Hotel in Los Angeles, CA at an exclusive cocktail reception and awards program which will consist of legendary entertainment and technology influencers and leaders from every span of the mobile ecosystem. Hosting this year's event is celebrity Comedian/Actress and SNL Veteran, Cheri Oteri.

The Mobile Excellence Awards organization is created to honor excellence in mobile entertainment and technology while celebrating the top innovators and rising stars. The coveted awards are the most prestigious and influential awards program in the mobile industry and is sponsored in part by AEG Live, YouTube, The Weather Channel, Alcatel Lucent, Airkast, Mobile Monday, Axis PR, and many others. The MEAs are also supported by industry leading, global organizations, United Future, Open-First, Axis PR, Major Media Partners include Venture Beat, Interactive Television Alliance, Wireless Industry Partners, Mobilized TV and others.

"We are very excited to see the range companies and innovators who applied for the Mobile Excellence Awards this year spanning from brands to cross-entertainment platforms companies," says Sarah Miller, Founder & Chair, Mobile Excellence Awards and CEO, Axis Public Relations. "We are looking forward to honoring innovation and leaders of our industry at the MEAs in December."

The panel of esteemed judges was handpicked from industry leaders, chosen from the mobile and digital entertainment industries representing the creative community, major media companies, and digital & mobile media services. The judges will be scoring and selecting MEA winners based upon strategic initiatives and objectives, impact of technology used, creativity, ease of use and reach, and execution as well as proven market success.

This year's finalists fall under eighteen different categories spanning across the mobile ecosystem. In addition, a special honorary award for the Industry Star Award which recognizes the fastest growing Mobile company based on accelerated growth, impact, and industry achievements overall.

The following 2011 Mobile Excellence Awards finalists:

Mobile Ambassador
Scott Holmes, CEO, United Future
Francisco Varela, Head of Global partnerships, YouTube

Best Original Content Made For Mobile
Sony Pictures Entertainment for Crackle
NBC News Mobile

Best Mobile Music
Zed USA, Tone Room Deluxe

Best Mobile Games
Telepictures Productions for Ellen's Know or Go
Rovio Mobile and Fox Digital Entertainment for Angry Birds
Border Stylo for Trivia Together
CBS Interactive for the Amazing Race

Best Mobile Product
Mercedes-Benz Research & Development North America, Inc for AMG
Performance Media
Research in Motion for BlackBerry Playbook
Wowee ONE Slim
ZOMM Wireless Phone

Best Mobile Application for Entertainment
CBS Interactive Mobile
Devious Media & True Logic Software for Official Emmys iPhone App
Big PlayAR, for 2011 NBA Finals with the Dallas Mavericks for NBC iPad App

Best Mobile Application for Utility or Business
McAfee Mobile Security
Vonage for Time to Call iPhone

Best Mobile Application for News & Information
Bloomberg Businessweek
AgencyNet and Conde Nast for Allure
WSI's Intellicast HD iPad Application
USA Today's Windows Phone

Best Mobile Technology Breakthrough
Phunware, Inc
Qualcomm for Snapdragon MSM8960

Best User Experience
SPB Software for SPB Shell 3D
Border Stylo for Retrollect for iPhone
Akamai Technologies for Akamai HD for iPhone & iPad
Zappos for Zappos Mobile

Best Brand Marketing Campaign
Extraordinary Events
Vibes Media and AETN for Criss Angel Mindfreak
BFG Communications for Buffalo Wild Wings
AT&T and Samsung for Samsung Infuse 4G
Turkcell "More Life" Projection Mapping

Best Community/Fan Content
July Systems for Cornetto Mobile Site
Bravo Digital Media for Top Chef All-Starts Social TV
Mobile Roadie for Katy Perry for NBC iPad Application

Best International
Genoa Networks IT-Beratungs BmbH for Blackbird
Turkcell Mobile Enterprise
Acision for Setar Postpaid Hybrid Service
July Systems for Univision Marcador
ESPN EMEA Limited ESPN Goals

Best Mobile Payment
Turkcell Cept-Cuzdan
Intuit GoPayment Free Reader
MACH Direct Billing Gateway

Best Mobile Innovator
Acision Collect SMS and Prepaid SMS Reply
Location Labs for no-texting

Best Content Extension Made for Mobile
Weather Channel for "From the Edge with Peter Lik" iPad Companion
National Geographic One to One Interactive Kids' Almanac 2012
QR Code Campaign
CBS Interactive for Star Trek PADD iPad App
July Systems for PGA Tour

Best Delivery Platform
QuickPlay Medias OpenVideo Platform for AT&T U-verse Mobile
Akamai Technologies for Akamai HD for iPhone & iPad
Shodogg by Touchstream Technologies

Best Entertainment Integration for Mobile
Sprint for NASCAR Sprint Cup mobile
TiVo for TiVo application for iPhone
Mercedes Benz Research and Development North America for Concept A-Class Smartphone-based Infotainment Solution
E! Live from the Red Carpet App
Shodogg by Touchstream Technologies

Recognizing companies from start-ups to major studios, The MEAs are proud to reveal its final round of finalists. For more information on sponsorships or for general information for the 2011 Mobile Excellence Awards please contact or 310 276.2220 or go to

About Mobile Excellence Awards
The Mobile Excellence Awards profile the latest in mobile entertainment, including media, marketing and technology. The MEAs honor excellence in achievements of mobile entertainment from start-ups to applications, to studios, including interactive media, film, television, music, games, agencies, and high-tech. The MEAs honor the best of the best from all walks of the mobile entertainment ecosystem. For more information, please go to

Little Monster Media
Little Monster Media is a full-service packaging and event production house based in Los Angeles, California. Little Monster Media specializes in packaging and production for the mobile and digital entertainment industries, including music, television, and film.

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PR Contact for the Mobile Excellence Awards:
Axis Entertainment, Inc.
Cynthia Smith
E: Email Contact
T: 310 276.2220

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