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The Machine Launches New Television Department

Peter Johansson and Nancy Gaelen to head new department (August 05, 2004)

Jon Sheinberg, founder/principal of The Machine, has announced that Peter Johansson has been named Head of Television Development, while still maintaining theatrical responsibilities, and that Nancy Gaelen has been named Senior VP, Theatrical and Television Development.

According to Sheinberg, ?Peter and Nancy will launch The Machines new Television Department, which has a mission to find strong untapped ideas for innovative product across all TV genres. Pete brings 15 years of comedy experience and a marketing background to our company, and has shown a strong ability to discern quality in all forms of intellectual property. His insight into the world of comedy and film are solid foundations upon which The Machine plans to build our new department.

Sheinberg added, ?With 20 years of business expertise, and after 20 years of friendship, Nancys appreciation and recognition of unique material made her an obvious choice to solidify our TV development team. ?

About Peter Johansson
In his new position, Mr. Johanssons immediate responsibilities will be in acquiring and developing new writing talent, as well as developing new opportunities for film writers to work within the TV genre. Working closely with Johansson will be Gaelen, who will oversee production.

Johansson began his career in the entertainment industry at 17, performing stand up comedy in Vancouver, Canada. He pursued comedy, paying his dues on the road and touring most of Canada and the United States. In 1996, he was discovered at the Montreal ?Just for Laughs festival and later signed a deal with Warner Bros. Television. Johansson went on to star in the independent film ?Mixed Signals, and taped two half hour comedy specials which he also wrote for Canadian television. He went on to appear three more times at the ?Just for Laughs festival, twice in televised Galas, and once at the HBO Comedy Arts festival in Aspen.

Later, Johansson had deals with HBO Independent Productions and Castle Rock, appeared on ?Premium Blend, and ?The Late Show with Craig Kilborn, and also appeared in small roles in numerous films. He partially stepped back from performing comedy in 2002, and started to focus on the business end of the industry. He started out at a marketing position at Miramax Films, and then formed his own independent company, Contrived Entertainment, which focused on low budget film & DVD production. His relationship with Jon Sheinberg began as an independent producer who represented product with a ?keen and hip feel. This opened the door to future collaboration, resulting in Johanssons officially joining the Machine in 2004.

In addition to his role at The Machine, Johansson will continue to perform comedy, viewing it as a compliment to his job. He says, ?Performing with talented people allows you a definite proximate advantage. He will perform for the US Troops in Afghanistan during August.

About Nancy Gaelen:
Nancy Gaelen is a highly experienced entertainment industry executive with expertise in the areas of motion picture and television development, production and corporate administration. Prior to her role at The Machine, she was a CFO for Copper Media, a commercial production company, and a former client of Jon Sheinberg and The Machine.

Before her post at Copper Media, Ms. Gaelen was the founder and creator or Nanmade Entertainment, Ltd., a company that developed several motion pictures that are currently in active development. Earlier in her career, she produced a syndicated television series for Carson Productions, and served as a Development Executive at Hollywood Pictures, then a division of The Walt Disney Company. Ms. Gaelen is a graduate of American University with a B.A. degree in Communications.

About The Machine:
Founded in 2001 by Jon Sheinberg, The Machine is a multi-media company specializing in bridging the gap for clients between their businesses and projects, and the Hollywood infrastructure of the major studios and networks.

The company is structured into four operating divisions, Consulting, Management, Development, and Production. The Machine is based in Beverly Hills, CA.


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