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The Kodak EasyShare DX7590 Experience

Kodak scores a hit with the remarkably easy to use digital camera By John Virata

In March of 1995, Kodak entered the fledgling digital camera market with the Kodak Digital Science DC40, a 0.38 megapixel digital camera that output 504 x 756 image resolution. While it was one of the first to enter the market, for reasons most likely related to the fact that the company was the number one supplier of film, the company  virtually ignored the digital camera market, occasionally shipping an anemic model, that was vastly overshadowed by other digital camera manufacturers. Fast forward to 2005, and the company is innovating once again, and lead the market in number of point and shoot digital cameras shipped in 2004, 4.88 million in 2004, 66 percent more than in 2003, according to research firm IDC. Kodak was number one in sales for the year 2004. And the company did it by innovating in the digital camera market, offering digital cameras that are easy to use and with exceptional high quality.

The EasyShare DX 7590

The Kodak EasyShare DX7590 is one such camera that helped propel Kodak to number one in 2004. The $499 camera, which is Made in Japan, is a suprisingly compact 5.36 megapixel model that sports features designed to make it easy for users to get a handle on digital cameras.  Features include a 6.32-63.2 (38-380mm equivalent) f/2.8-f/3.7 maximum aperture Schneider-Kreuznach Variogon 10X optical zoom lens, Dual sensor autofocus TTL plus Phase detection, all controlled through a 2.2-inch TFT LCD. It features 32MB of internal memory and accepts SD/MMC cards for larger storage capacities. What makes this camera unique in a sea of digital cameras from all kinds of manufacturers, is the fact that the camera was designed to assist the user in composing the right shot in situations the user brings the camera into. For example, most digital cameras in this price range offer capture modes to help you better choose the settings on the camera. Kodak goes a step further with the EasyShare DX7590. For example, when you select Portrait mode, a text message appears on the LCD, detailing what that mode is used for. Similarly, if you select the Sports mode, the text message on the LCD tells you to use that mode when subject is in motion. These onscreen text messages help you to choose the optimum setting for your specific shooting situation, and you can expect to see other camera manufacturers copy this very user friendly feature.

Kodak offers 17 modes for capturing still images, including Automatic, Portrait, Sports, Close up, Landscape, Night Portrait, Night landscape, Snow, beach, text, Fireworks, Flower, Manner/Museum, Self-Portrait, Party, Children, and Backlight.

The controls are located at the rear of the camera  with the exception of the flash, environment mode, and erase buttons, which are located on the top of the camera, next to the built in speaker and shutter button. The power, LCD power, and optical zoom controls are located in the upper rear of the camera.

The camera features 5.0MP, 4.4MP, 4.0MP, 3.1MP, and 1.8MP. It supports both standard and fine JPEG compression; exposure bracketing levels; AF controls (continuous AF, Single AF, and Accessory Lens AF); a color mode that enables you to choose High Color, Natural Color, Low Color, Black and White, and Sepia; the capability to import Album names into the camera to show off picture albums created with the included software;  and a timer. All of these controls can be adjusted via the exposure wheel and joystick while viewing the LCD. It is by far the easiest set of camera controls I've seen on a camera in this price range. There aren't any convoluted menus that you have to continuously toggle through, and once you make a setting to the camera, it remains in that setting until you change the setting, even when you turn the camera off. A common feature with a lot of other cameras was the inability to keep the last previous used settings once the camera is shut down. you'd have to go through a bunch of menus to get to change say, the image size. The DX7590 doesn't make you go through all that nonsense.

Image Quality
The Kodak EasyShare DX7590 is capable of capturing 5.0MP, 4.4MP, 4.0MP, 3.1MP, and 1.8MP in standard and fine JPEG compression. The images below were captured in fine JPEG compression in each of the image sizes.

5 megapixel image. Click image for full view or download.


4.4 megapixel image. Click image for full view or download.


4 megapixel image. Click image for full view or download.

3.1 megapixel image. Click image for full view or download.


1.8 megapixel image. Click image for full view or download.


Closeup of flower. Click image for full view or download.





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Related Keywords:Kodak EasyShare DX7590, kodak digital cameras, easy to use digital camera, DX7590, EasyShare DX7590


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