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The "Go Beyond The Cover" Campaign by Tuxedo Wins Two Bees Awards in San Francisco

(May 24, 2012)

MONTREAL, QUEBEC -- (Marketwire) -- 05/24/12 -- Tuxedo won two awards during the 3rd edition of the Bees Awards, held today in San Francisco. The Bees Awards are the first international awards focused on social media. Over 40 brands and agencies presented their projects to a jury of experts who recognized the best campaigns.

The "Go Beyond The Cover" campaign by TUXEDO, launched in October 2011 and featuring Zombie Boy, alias Rico Genest, won in two categories, namely Best Branded Viral Video and Best Art Direction.

In competition for the 2012 edition:

Best Branded Viral Video Go Beyond The Cover by Tuxedo, Canada - WINNER Yaris - It's a Car! by Saatchi & Saatchi LA, USA YouTube Interventions by Ogilvy Cape Town, South Africa K-Swiss MFCEO - Funny or Die by 72andSunny Best Art Direction Go Beyond The Cover by Tuxedo, Canada - WINNER Bokeh & Art on Valentine (Samsung NX Lens) by inmD, South Korea United Colors of Benetton - UNHATE by 72andSunny, USA

Those are the second and third international awards won by Tuxedo in 2012. The agency also won a Grand Prix CREA in Montreal and a Brand Innovators Award in New York City.

Arising from a meeting between Zombie Boy and Ludwig Ciupka, Creative Director at Tuxedo who discovered Rico in 2009, this collaboration resulted in a project aiming to highlight the importance our society gives to looks, and how they can be misleading. The basic idea was to "transform" Zombie Boy by completely hiding his tattoos (face and body) with Dermablend Leg & Body Cover and Tattoo Primer products.

The videos can be seen on

Customer: Dermablend Professional US, Renee Minini, Ass. V-P Marketing V-P Customer Services: Dominic Tremblay, Tuxedo Designer and Creative Director: Ludwig Ciupka, Tuxedo Brand and Strategy Director: Nancy Gendron, Tuxedo Video Editing: Jean-Michel Simard, Tuxedo Social Media Strategist: Rachelle Houde, Tuxedo Make-up Artists: Bruno Gatien and Jonathan Lavallee, under the supervision of C.J. Goldman (300, Silent Hill) Music: ZooBrazil featuring Rasmus Kellerman

About Tuxedo

Tuxedo is a boutique agency that offers integrated and customized marketing and creative services. Our unique concept is based on personalized service, strong strategic analysis, a complete and elegant creative design, clear and measurable results, and a skilled and experienced team of professionals who are on-line with the latest trends.

Based in Montreal, Tuxedo is developing its business in Canada, in the US and in Europe.

For further information about Tuxedo, visit

France-Michele Thomas
Communications Director
1.514.664.5722 #122

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