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The Fix Online Television Network to Debut in Spring 2006Providing 100 percent original programming (January 20, 2006)
Like the old-time radio shows before them, network and cable television could be the next dinosaurs of entertainment, thanks to the accessibility of the Internet. Brian Knappmiller, producer of Discovery Channel's highly rated "Monster House," is partnering with Internet communications firm Effects LLC and streaming video service provider Maven to launch The Fix (http://www.thefixtv.com), the first real online television network providing 100 percent original programming.
It's not as far-fetched as some may think. Knappmiller has already inked deals with celebrities and rock bands to create their own shows; product placement firms are on board as well, providing additional revenue for The Fix. Knappmiller and Effects LLC founder Ruben Navarrete are currently in negotiations with some interested venture capitalist firms. And, of course, there's that massive global audience intrinsic to the Web.
Knappmiller and Navarrete decided to create The Fix after a television show they produced was passed over by the networks - even though the show boasted an impressive fan base of over two million people. Both had previously explored ways to enhance television with the Internet. The decision to launch an online network on the Web was the answer.
"With The Fix, we are completely bypassing the traditional network television model," Navarrete explained. "The Internet gives us the global distribution and mass audience television series need to be successful, along with the on-demand delivery so many viewers want. The Fix will truly be television on the viewers' terms."
Online video content in general is currently limited to amateur video and rebroadcasts of television shows created for network or cable television. The Fix will be entirely different, creating all original programming with the same production values as traditional network and cable television. All shows will be original first-run and available in virtually any form a viewer desires, be it their Video iPod, cell phone, or DVR - or to burn to DVD and share.
And that is something for which investors are clamoring. Online programming is quickly becoming the latest Internet gold rush, turning the tables for small firms on the leading edge of the technology: Venture capital firms are now courting promising new businesses catering to the skyrocketing demand for innovative online programming. For companies like The Fix, which plans to select only a handful of investors with the right vision and terms, that is very good news indeed.
The Fix is expected to debut in spring 2006. Production on the network's current slate of shows will begin early in February. To learn more or to request an investor packet, visit The Fix at http://www.thefixtv.com.
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