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The Crosby Group Selects MacroSolve's SaleSentral Mobile App Platform for Augmented Sales Force Effectiveness(June 07, 2012)
TULSA, OK -- (Marketwire) -- 06/07/12 -- MacroSolve, Inc., doing business as Illume Mobile (PINKSHEETS: MCVE) (OTCQB: MCVE) ("MacroSolve," "Illume Mobile" or the "Company"), a leading provider of mobile technologies, apps and solutions for business, today announced it has signed an agreement with The Crosby Group, a global manufacturer and marketer of accessories used in the lifting and material handling industry. The Crosby Group has chosen Illume's SaleSentral as the mobile app solution for its sales force. Headquartered in Tulsa, OK, USA, with eight manufacturing facilities spread throughout the US, Canada and Europe, The Crosby Group has over 40 company sales reps serving thousands of customers around the world.
According to a recent study by the Yankee Group, sale close rates increase by 26% when reps use mobile devices to present their products. SaleSentral is a mobile app platform that provides sales organizations with a mobile sales tool kit that greatly improves efficiencies and enhances sales presentations. SaleSentral offers sales organizations up-to-the minute videos, brochures, pricing, statistics, contact management information, quote creation tools, contact management integration, promotions and competitive information all on a tablet.
"Having looked at a number of other mobile software options for our domestic and international sales teams, Illume's SaleSentral is the clear choice for us," said The Crosby Group's Director of Marketing, Mike Wheeler. "Our corporate mission at The Crosby Group is to ensure that every product user is familiar with how to select the right product for their application. We believe SaleSentral will support this mission by streamlining our sales process and using the latest in technology to enhance our sales presentations and information proliferation."
The Crosby Group's implementation of SaleSentral is available in eight languages to support their international customer base. Once implemented, The Crosby Group can continuously add and revise content through SaleSentral's intuitive, web-based content management system. SaleSentral is covered by MacroSolve's U.S. Patent No. 7,822,816.
"SaleSentral has been implemented by numerous other sales organizations and we are very pleased that it has been selected by The Crosby Group. As we experience growing demand for our patented mobile app platforms, we are seeing more interest from larger companies for enterprise level services," stated Illume Mobile CEO and President Steve Signoff.
MacroSolve, Inc., doing business as Illume Mobile, is a pioneer in delivering mobile apps, technologies, and solutions. Leveraging its intellectual property portfolio, MacroSolve enforces its landmark patent while providing mobile app products and services under the name Illume Mobile. MacroSolve is positioned to become a leader in the mobile app development services space, which is projected to become a $100 billion market in 2015 according to Research2Guidance. For more information, visit Illume Mobile at www.illumemobile.com.
Safe Harbor Statement
This press release contains projections of future results and other forward-looking statements that involve a number of risks and uncertainties and are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Important factors that may cause actual results and outcomes to differ materially from those contained in the projections and forward-looking statements included in this press release are described in our publicly filed reports. Factors that could cause these differences include, but are not limited to, the acceptance of our products, lack of revenue growth, failure to realize profitability, inability to raise capital and market conditions that negatively affect the market price of our common stock. The Company disclaims any responsibility to update any forward-looking statements.
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