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The Bernard Group Relaunches New Branded Agency as Bernard Group Communications(November 16, 2011)
Austin, TX, November 16, 2011 --(PR.com)-- After fourteen years as a PR and Strategic Marketing firm, The Bernard Group is relaunching as Bernard Group Communications (BGC). BGC will have a customer centric focus, offering Social Media, Integrated Marketing, Advertising, Mobile Communications and Video Production to drive new levels of creative and socially driven content for building corporate identity, branding, social communications, listening, monitoring and analysis, customer relations, news, product introductions, lead generation and sales to the consumer, health/fitness, luxury, fashion/beauty and entertainment segments.
BGC is partnering with award-winning third party vendors and leading application developers. New tools and services will include social media program development and integration, company and product news, viral content communications, SEO, blogging, vlogging, monitoring and analytic tools, Google advertising, video releases, television and Internet commercials, iPhone and mobile applications and social media driven sales, leads and customer related services.
During the next quarter, BGC will begin rolling out these services with some of the industries’ best creative talent including Web designers, animators, producers, developers, mobile application creators and interactive ad placement teams. The mantra for the rebranded agency is "Transform Communications."
"About five years ago, I began focusing on Internet and social media technologies for greater delivery of PR and the consumption of content. I tested hundreds of social media, aggregation, content curators, video viral tools, monitoring analytical and reporting tools, mobile applications, digital advertising, video streaming, distribution sites, widget apps, QR codes and digital coupons and more to understand what could drive next generation communication and content consumption," said Diane Bernard, President & Founder of Bernard Group Communications. "It was during the past two years of insights and experiences that the new agency objectives and services were formed. Communications will never be the same; consumers have an appetite for the visual, accessible, relevant, and now the personal cloud. All this will allows us a new way to know key customers better, more intimately and to have relevant conversations like never before."
Today’s agencies require understanding customer influences and accuracy in listening, targeting, distributing, monitoring and analysis to drive and support their clients’ strategies for branding, marketing, customer relations, sales and overall communication. Now instead of just crafting content for the news media, agencies must have an in depth knowledge of technology, human values and consumption.
Ms. Bernard added, "The shift to customer centricity marketing is rapidly gaining momentum. According to research firm Forrester, social media sources of information are being used by more than 70% of B2B decision makers. Communicating with current and potential customers through social media sites and venues is critical for companies today. Our campaigns target needs, trends, fads, emotions, excitement, referrals... so our clients have the highest visibility in the conversations and communities of most importance to them."
About Bernard Group Communications
Bernard Group Communications, based in Austin, Texas, is a national, full-service Social Media, PR, Advertising and Communications Agency, offering social media programs, public relations, advertising, Google Ads, marketing, customer service, leads and sales, video and internet creative content and publishing services for companies in advanced technology, consumer, healthcare, beauty & fashion, health & fitness, entertainment, and luxury goods industries. For further information on how to transform your communications, visit: www.bernardgroup.com
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