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The Arizona Smokers' Helpline Launches Into New Media With Its Facebook App

"Call It Quits" App Is New Tool Revealed in Time for Great American Smokeout, Nov. 17 (November 15, 2011)

PHOENIX, AZ -- (Marketwire) -- 11/15/11 -- This month the Arizona Smokers' Helpline expands its arsenal of resources to help smokers quit tobacco with the addition of the Call It Quits app which debuts on Facebook but will be introduced as an iPhone app later this year. Its introduction helps mark the American Cancer Society's Great American Smokeout which is Thursday, Nov. 17.

The app features are rooted in proven strategies that help smokers quit. Call It Quits fuses ASHLine's personalized approach to quit coaching with useful and engaging technology. On Nov. 17 it will be accessible on the ASHLine Facebook page. In addition people who want to be among the first to learn about the iPhone app can sign up at

"Our new Call It Quits app transports our services into new media and broadens our reach. Starting in Facebook makes sense knowing that smokers can benefit from the support of their established social networks," said Stephen Michael, director of the ASHLine. "The new app will keep track of goals, shares accomplishments via 'badges,' creates support groups and more."

"Overcoming tobacco addiction is a constant struggle, whether a smoker is making a first attempt to quit, has stopped smoking for a month or has been quit for years," said Wayne Tormala, Arizona Department of Health Services Bureau Chief for Tobacco and Chronic Disease. "The Call It Quits app on Facebook is another tool that smokers can enlist in their battle against tobacco use."

Arizonans who access the new Call It Quits Facebook app will have access to a combination of tools. First, because a circle of support plays a critical role for smokers, people can set up their support group who they can instantly message when they need encouragement. There's a section focused on cravings, which is important because the average smoker has multiple cravings a day that last between 30 to 90 seconds. There is also a feature that logs goals, rewards and progress. The person can accumulate stars for their achieved goals and earn 'badges' which in turn can be instantly shared with their community of Facebook friends.

While 70 percent of smokers will make a quit attempt in their lifetime, fewer than five percent who try to quit on their own stay quit for six to 12 months. Most smokers will quit eight to 12 times before staying quit for good.

In Arizona, where smoking rates are among the lowest in the nation, 16 percent compared to 20 percent nationally, people who still smoke are considered the most addicted. New tools like the Call It Quits app expand the services and tools available to the state's smokers, among them the Arizona Smokers' Helpline, which has been helping Arizonans quit for more than 15 years, and has a nearly 40 percent quit rate at six months.

Great American Smokeout is one day annually when smokers are encouraged to quit for a day. Whatever the choice, the Arizona Smokers' Helpline offers free telephone quit coaching at 1-800-55-66-222 and free online quit coaching services via WebQuit™ at

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Mary Ehlert
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