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Textopoly Launches Yamaha's Rich Media Mobilesite, Helps Entertainment, CPG and Retail Brands Capitalize on Mobile Device Holiday Shopping Projections(November 08, 2011)
COSTA MESA, Calif., Nov. 8, 2011 (GLOBE NEWSWIRE) -- Textopoly, Inc., a multi-award winning rich media mobile marketing and advertising agency (RMMA) announces the launch of its full rich media mobilesite for Yamaha Watercraft. Agencies and brands are invited to see the site and apps on their respective iPads, iPhones and Android mobile devices, and also to experience Textopoly's other client apps, ads, tactics and best practices in customer engagement to capitalize on the surge of mobile device shopping projections this holiday season.
Textopoly is a mobile creative agency to Google/AdMob, and many Entertainment, Consumer Product and Retail agencies and national brands such as Yamaha, EA, Paramount Pictures, Microsoft Publishing, Cars.com and Kikkoman. A portfolio of creative mobile assets for these brands is available through www.textopoly.com.
Rich media mobile marketing and advertising is a burgeoning tactic that is already converting better than traditional tactics, but its execution still eludes many brands and companies. Textopoly welcomes questions from agencies and brands about how to execute best practices to convert the increasing amount of online traffic using mobile devices – an untapped multi-billion dollar opportunity in mobile device marketing & advertising. The RMMA may provide interested agencies and brands with extended visual case studies showing applications of rich media (HTML5) mobile marketing & advertising, and the elements of HTML5 that make it a "game-changer" in engaging and converting customers.
"HTML5 enables Textopoly to translate the hyper creative concepts of our imagination into engaging and instantly immersive mobile experiences, blurring the line between advertising and entertainment," says Textopoly CEO Naushad Huda. "We feel that we've accomplished our mobile marketing goals when the consumer is so enchanted with the experience we've created, they're too busy sharing and engaging with the brand and forget it's actually advertising."
Textopoly may also provide a step-by-step of how to work with an RMMA to reach targeted audiences across platforms and devices through various mobile advertising networks. Discussions may focus on a key difference in mobile marketing and advertising – working with an RMMA vs. turnkey, do-it-yourself mobile ad platforms that produce quick mobile ads. Textopoly is in the business of delivering full-service, custom rich media mobile experiences - from conceptualizing the creative concept, developing the concept, planning and optimizing assets for maximum customer engagement, testing, and execution to reporting.
Textpopoly works with the highest caliber of brands, mostly Fortune 500 companies and movie studios that are well aware of customers increasingly spending more time on their mobile devices. These clients are savvy about the *$50 billion opportunity that currently exists in the mobile advertising / mobile Internet experience market (*Matt Murphy, Mary Meeker, Feb 2011 Report: Top Mobile Internet Trends).
A visionary in the creative rich media mobile marketing arena, Textopoly advises that entertaining mobile experiences are the key to higher customer conversion rates. Customers are now capable of delivering unprecedented imaginative experiences that can be translated into ads and applications on mobile devices such as the iPad, iPhone and Android phone. This level of development is only possible through the recent advent of HTML5, the optimization effects of the cloud, and of course, advertising expertise and the technical capacity to materialize that level of imagination into high-quality rich media (HTML5) mobile ads and apps.
"Textopoly's solutions are at the leading edge of mobile experiences and they've helped us capture and share the excitement that comes from using our WaveRunners and Boats in a very compelling way," says Andrew Cullen, Marketing Communications Manager for Yamaha's WaterCraft Group. The agency has set a precedent for mobile marketing, advertising and technology – turning static ads into dazzling experiences in the way that Pixar transformed cartoon images into hyper-real, photo-realistic movies.
Textopoly's goal is to show leading CPG, Retail and Entertainment brands (such as movie studios) how effortless a full-service, high-end digital shop can make the task of achieving mobile marketing & advertising goals. Textopoly invites marketers, public relations agencies, consumer brands, and movie studios to call and ask for a complimentary creative mobile consultation.
About Textopoly, Inc.
Textopoly is a multi-award winning rich mobile marketing and advertising agency (RMMA) that concepts and executes highly customized campaigns for brands and agencies. Whether it is through SMS, the mobile Internet, applications, or social media they bring the brand straight to the users' fingertips through easy and fun interactions. Through an evolving form of marketing, as well as research and dedication to both technology and its best practices, Textopoly is the pioneer in setting the trends in mobile and social engagements. Textopoly has worked with brands including Yamaha, Google/Admob, Cars.com, Microsoft Advertising, Bluefly, Rutgers University, Kikkoman, NBC, Sports Club of LA and many more. Visit Textopoly at www.textopoly.com.
Media Contact: Henna Merchant / [email protected] / 310.526.2150
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