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Texas Supreme Court Candidate First to Use New Mobile Phone ApplicationJudge Lehrmann Says Technology Helps Her Reach New Audience (April 12, 2010)
DALLAS, TX -- (Marketwire) -- 04/13/10 -- Texas Supreme Court Candidate Judge Debra Lehrmann is the first political candidate in the state to distribute a video message using a new smart phone application made for the GOP.
Her campaign video is now available at no cost on BigRight TV, an interactive mobile app for conservative content, available to BlackBerry and iPhone users.
"YouTube has helped us reach a new audience of interested voters," said Judge Lehrmann, a candidate for Place 3 on the Texas Supreme Court, "given the rapid growth of mobile devices, we think this new forum will allow us to explain the importance of judicial experience to Texans from Lubbock to Laredo."
BigRight TV distributes timely video content and gives viewers the ability to respond to calls to action.
Judge Lehrmann, whose strong judicial record and experience has earned her the endorsements of conservative organizations and media outlets alike, faces former Dripping Springs lawmaker Rick Green in the only statewide Republican runoff race on Tuesday, April 13. The victor will face Democrat Jim Sharp in the general election in November.
Brady Media Group, a Dallas-based publicity agency, produced Lehrmann's high-definition video clips. BMG also launched her YouTube channel, doubled the campaign's Facebook fan base, and developed a new email marketing campaign.
"Regardless of your political affiliation, Obama changed the face of political campaigns," says BMG CEO Jeff Brady. "No politician can afford to ignore social media anymore."
About BigRight TV
BigRight TV was developed by a Dallas-based team of communication and video production professionals. It is powered by Metranome technology and is available by searching "big right" in the App Store or App World or by downloading the app at www.BigRight.tv.
About Brady Media Group
Jeff Brady leveraged his lengthy career as a Dallas TV news anchor and reporter to launch Brady Media Group in 2009 with a team of seasoned journalists, digital artists and social media specialists. His podcast, Media Mix with Jeff Brady, is available on iTunes and his blog is available at www.bradymediagroup.com
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