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Texas A&M University Athletics Chooses NeuLion for Live and On-Demand Digital and Mobile Video

New iPad and Other Mobile Applications Expand Experience, Choice and Flexibility for Aggies Fans to Consume Sports Content (November 03, 2011)

PLAINVIEW, NY -- (Marketwire) -- 11/03/11 -- NeuLion, Inc. (TSX: NLN), the true end-to-end technology service provider for delivering live and on-demand content to any Internet-enabled device, today announced a multi-year contract with Texas A&M University to offer fans a brand new digital and mobile experience for viewing college sports. This new partnership will give Aggies fans an unprecedented amount of new video content, which they'll be able to view in a variety of outlets and on new platforms, including a brand new iPad app.

The official Texas A&M athletics iPad app will stream live video broadcasts and audio of athletic events through their video portal, 12th Man TV, to Aggies fans across the country, making sure they never miss any action. This app also provides Texas A&M with an opportunity to reach their fans, engage with them and extend the school's branding opportunities. The iPad app includes a host of other features such as live stats, on-demand video highlights and interviews, schedules, scores, photo galleries, news and the ability to share content through social media channels like Facebook and Twitter.

In addition, over the past two months, NeuLion and Texas A&M worked together to revamp the Aggies digital and mobile experiences. Specifically, NeuLion has:

  • developed the Texas A&M Android application with iPhone application to launch in the near future
  • redesigned the Texas A&M website and 12thManTV
  • provided live editing services to produce highlights in real-time
  • syndicated Texas A&M's content through NeuLion's college affiliate network

The platforms will offer live and on-demand streaming video and/or audio of Aggie sportscasts -- including football, baseball, soccer, volleyball and other sports. The on-demand content, which includes highlights, condensed and full archived games, will be available after the completion of each individual event and can be shared through the social media channels of individual users.

"We're very happy with our new partnership with NeuLion as this will allow Texas A&M Athletics to stay at the forefront of website design and digital and mobile content creation and delivery," said Jeff Schmahl, Senior Associate Athletic Director at Texas A&M University. "NeuLion is a cutting edge, innovative technology company that is leading the way for college athletics. We switched to NeuLion's platform in order to get the benefits of providing our fans with the very best video quality, website content, integrated features and live streaming that this partnership provides."

Texas A&M chose NeuLion as their technology partner because of the strength of their services in helping to bring the college athletic experience to life for millions of fans around the country. Nearly 175 college athletic programs now rely on NeuLion's unrivaled suite of digital and mobile services to deliver live and on-demand games, news and information to fans, while effectively monetizing that content.

"Universities like Texas A&M are looking for new ways to give their students, alumni and fans the ultimate experience in consuming sports content. NeuLion's technology allows viewers to choose the way they want to consume rich, exclusive content and to do it seamlessly on multiple platforms," said Steven Brown, senior vice president of NeuLion. "As a technology company, we work with our partners to advance their digital and mobile strategy and, most importantly, get them to market first. To that end, we are proud to deliver the first collegiate iPad app with live game streaming for Texas A&M."

NeuLion's platform is backed by leading, proprietary technology that offers the richest experience for its sports and entertainment partners. NeuLion's architecture supports content delivery to any device and long-term sustainability as new connected devices and advancements are introduced into the market.

About NeuLion
Founded in 2000, NeuLion, Inc. (TSX: NLN) offers the true end-to-end solution for delivering live and on-demand content to any Internet-enabled device. NeuLion enables content owners and distributors, cable operators and telecommunications companies to capitalize on the massive consumer demand for viewing video content on PCs, smartphones, iPads and other similar devices. NeuLion's customers include major entertainment, sports, global content and news companies. NeuLion is based in Plainview, NY. For more information about NeuLion, visit

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can be identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of our partnerships; general economic and market segment conditions; our customers' subscriber levels and financial health; our continued relationships with our content partners; competitor activity; product capability and acceptance rates; technology changes; regulatory changes; foreign exchange risk; interest rate risk; and credit risk. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of NeuLion's most recent annual report on Form 10-K available on and filed on as well as in NeuLion's most recent annual MD&A filed on

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