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Tesla Motors Builds on SCVNGR New Fun Challenges to "Game Layer on the World"(May 26, 2010)
BOSTON, MA -- (Marketwire) -- 05/26/10 -- Tesla embodies innovation. Pushing the boundaries of performance and design, the electric Tesla Roadster goes 0-60 in 3.7 seconds without a drop of gasoline.
Now, Tesla brings that same innovative spirit to your phone with SCVNGR.
Using SCVNGR's creative platform, Tesla hosts fun challenges at its showrooms across the country. Visit one of Tesla's eight U.S. showrooms, and snap a photo of a Roadster to earn three points. Or, figure out how many battery cells power each Tesla vehicle for another two!
Players who complete the Tesla challenges will unlock a limited edition Tesla badge, proving that just like the cars, they too are fast, sexy and fun.
"SCVNGR offers a creative way to engage and reward Tesla fans," said Ricardo Reyes, Vice President of Communications for Tesla. "SCVNGR users will help educate people about the benefits of EVs."
SCVNGR is part game, part game platform. Playing SCVNGR is all about going places, doing challenges and earning points. SCVNGR is played via a free iPhone/Android app. Any individual or enterprise can also build on SCVNGR by adding challenges at their favorite locations. SCVNGR is funded by Google Ventures and Highland Capital Partners. Visit www.scvngr.com to learn more.
Tesla's goal is to produce increasingly affordable electric cars to mainstream buyers -- relentlessly driving down the cost of EVs. Palo Alto, CA-based Tesla has delivered more than 1000 Roadsters to customers in North America, Europe and Asia. Tesla designs and manufactures EVs and EV powertrain components. It is currently the only automaker in the U.S. that builds and sells highway-capable EVs in serial production. The Tesla Roadster accelerates faster than most sports cars yet produces no emissions. Tesla service rangers make house calls to service Roadsters.
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LaunchSquad for SCVNGR
Mike Farber or Emilie Cole
Scvngr [at] launchsquad [dot] com
Boston office: 617-872-0769
SF office: 415-625-8555
Kbrooklyn [at] teslamotors [dot] com
650- 681 5452
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