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Terayon Demos Digital Motion Graphics Overlay TechnologyEnables graphics overlay capabilities for SD and HD digital programming (April 25, 2005)
Terayon Communication Systems, Inc., a leading provider of digital video networking applications and home access solutions, recently unveiled their new Digital Motion Graphics Overlay (DMGO) technology at the National Association of Broadcasters (NAB) show in Las Vegas, April 18-21.
The patent-pending technology enables broadcasters, programmers and operators to implement high-quality, real-time graphic overlays in their digital services to brand, promote and advertise as they do in their analog programming. The Terayon DMGO technology delivers this capability without requiring any decoding and re-encoding of the underlying digital programming, preserving the native high quality of the digital programming, and significantly reducing operational costs and complexity.
?The industrys rapid transition to all digital programming and on-demand services means an evolution and growth in advertising and promotional capabilities is vital, which is precisely why we created DMGO technology, said Fabrice Quinard, vice president, Terayon digital video solutions. ?This patent-pending advance in digital graphics processing and overlay technology builds on the award-winning graphics overlay technology of the current generation BP 5100 platform, which provides our customers like FOX with unprecedented flexibility in managing, branding and localizing their HD and SD digital programming.
Terayons innovative DMGO technology seamlessly composites standard definition (SD) and high definition (HD) video with the output from character generator (CG) systems that support the industry standard Serial Digital Interface (SDI) video transport format for uncompressed video, and inserts overlays in real time directly into compressed MPEG video streams. DMGO delivers a robust range of digital overlay capabilities for both SD and HD programming, including 2D and 3D graphics, animated ?snypes, text crawls, tickers and L-bars, as well as picture-in-picture and mosaic style composite video overlays all with smooth transitions and variable transparency. When deployed at the edges of a network, DMGO enables localization and customization of critical branding, promotion and advertising within nationally distributed digital programming to more closely match the demographics and desires of viewers at the local level.
?Network affiliates and cable system operators increasingly are seeking optimal ways to integrate localized advertising, news, weather and other types of graphics and video into broadcasts, said Rich Hajdu, vice president, sales and marketing, Chyron. ?The combination of Terayons Digital Motion Graphics Overlay technology and Chyrons Duet family and award-winning Lyric graphics application will help local affiliates and operators realize the enormous potential of text and graphics insertion in the MPEG domain.
?Customers that depend on Mirandas Intuition channel branding graphics generator will greatly benefit from the Terayon Digital Motion Graphics Overlay technology by gaining the ability to move real-time animation for digital programming closer to the point of distribution, said Michel Proulx, senior vice president, product development at Miranda. ?By ensuring interoperability with Mirandas channel branding systems, Terayon has paved the way for easy and efficient integration of its products into the existing digital video infrastructure and workflow of broadcasters.
Terayon BP 5100 Family
The Terayon BP 5100 family of products leverages the companys core digital video networking technologies and applications available in its CherryPicker line of digital video platforms. In deployment worldwide since 1999, the CherryPicker products are a flexible, reliable and cost-effective means for statistical multiplexing, grooming, rate shaping and digital program and ad insertion in cable and satellite environments. The BP 5100 line adds new capabilities specifically designed for broadcasters, including localized HD and SD logo insertion, dynamic program splicing, workflow systems integration and HD/SD multicast. Complementing these capabilities, the BP 5100 provides cost savings, higher reliability and superior picture quality compared with legacy baseband solutions.
Terayon Communication Systems, Inc. (NASDAQ: TERN) provides digital video networking applications and home access solutions that enable the delivery of advanced digital video, voice and data services. Service providers worldwide have deployed more than 5,000 of Terayons digital video systems to brand their programming, insert millions of digital ads, offer HDTV and other digital video services. More than five million Terayon cable modems and other home access solutions have been deployed by cable operators globally to provide broadband Internet access and VoIP telephony.
Terayon maintains its headquarters in Santa Clara, California; has sales and support offices worldwide and is on the web at www.terayon.com.
Related Keywords:Terayon, DMGO, Fabrice Quinard, BP 5100, character generator, Rich Hajdu, Chyron, Miranda, Michel Proulx, CherryPicker,