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Televisa, Mexico’s Largest Broadcaster, Puts SportVU to the Test

Player-Tracking and Stats Generation System for Local Soccer (April 16, 2007)
DMN Newswire--2007-4-16-- 


Televisa, Mexico’s Largest Broadcaster, Puts SportVU to the Test

Player-Tracking and Stats Generation System for Local Soccer

Las Vegas, NV - April 16, 2007 -  SportVU Ltd., an Israeli startup company, unveiled today a novel, real-time, player tracking system and announced that Televisa, the largest broadcaster in Mexico has successfully tested the system for the coverage of the Mexican soccer league.

As part of its continuing efforts to enhance the game, Televisa has tested SportVU’s system to provide stats features such as average speeds, accumulated distances and speed profiles of the playing teams.

Easy to Use and Operate
SportVU’s tracking system is using 3 cameras mounted in a single location in the sports arena and is very simple to setup and operate. Televisa, SportVU and Publicidad Virtual will continue working together to develop additional analysis features based on the real time tracking information.

Gal Oz, SportVUs CEO commented: “We are more than honored to cooperate with Televisa and Publicidad Virtual and we appreciate the fact Televisa is testing our system and decided to enhance its soccer broadcast feed with the effects it generates We hope this fruitful cooperation to continue with new features, enhanced game insights and new effects that will increase the viewers fun as well as the television ratings and profits.”

SportVU is also developing American football and baseball versions to be launched in the very near future.

About SportVU Technology
SportVU technology is non-intrusive.  The setup and operation is extremely simple.  The use of commercial, off-the-shelf cameras and PCs increases reliability and reduces cost.  The system perform complex functions including automatic camera calibration, image segmentations, “blob” analysis, localization, and motion prediction.  SportVU can integrate with state-oft-the art graphics systems to deliver more interesting and relevant information to television viewers.   Additional applications for mobile and web are currently in development.

About SportVU
Founded in 2005, SportVU is an Israel-based start-up company focused on improving the quality of sports coverage.  Its principals have extensive experience in innovative technologies including visual intelligence, automatic interpretations systems, computer graphics, broadcast graphics and virtual sets.

For further information about SportVU please visit or contact:

North America     
Janice Dolan, Zazil Media Group                        
[email protected]           
Tel: +1 (617) 817-6595 

South America, Europe, Asia
Gal, Oz, CEO SportVu
[email protected]
Tel:  972-9-7665437


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Related Keywords:Motion Tracking, Broadcast, Sports Production, vizRT, Orad

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