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Telestream Flip4Mac Brings MXF Ingest to Final Cut Pro 5

Flip4Mac MXF Import Component converts XDCAM files to native MPEG IMX for editing (May 31, 2005)

Telestream, the worlds leading provider of universal media encoding solutions for the media and entertainment industry, today announced availability of its Flip4Mac MXF Import Component for Apples Mac OS X platform. The Flip4Mac MXF Import Component is the first file-based solution to enable broadcasters to ingest MXF content directly from Sony XDCAM Professional Disc production systems into Apples Final Cut Pro 5 editing application for native IMX editing. The MXF product is the second in a series of new Flip4Mac digital media tools for the Mac to be offered by Telestream for immediate worldwide purchase at www.flip4mac.com.

?Until now, Mac users have lacked an efficient way to get the popular Sony XDCAM digital content into their systems for editing, said David Heppe, Telestreams senior vice president of sales and marketing. ?Apple Final Cut Pro users represent an important segment of the broadcast industry, and were pleased to support their needs with our digital media access technology.

Telestreams Flip4Mac MXF solution solves an important need for broadcasters worldwide. For the first time, the Flip4Mac MXF Import Component provides a faster, more convenient all-digital workflow for transferring media files directly from Sony digital acquisition devices into broadcasters Final Cut Pro editing environments. This file-based solution eliminates the need to return to baseband video to accomplish the same task.


?We're thrilled to see Telestream bringing their powerful media access products to the Mac," commented Mr. Menno Helmus, Executive Producer at Evangelische Omreop (EO), a leading Dutch Broadcaster. "In particular, weve been looking forward to the IMX ingest solution which will enable us to edit content from a Sony eVTR and XDCAM natively with the new Final Cut Pro 5, and then export IMX back into our broadcast environment."

The Flip4Mac MXF Import Component allows Mac users to browse and import MXF content from Sony XDCAM systems for quick, easy access to either DV or MPEG IMX media. Sony systems supported include the XDCAM Camcorder, PDW-1500 Compact Deck, and eVTR IMX MPEG video tape recorder. Content is automatically transferred to the Mac, then re-wrapped to a .mov file for Final Cut Pro editing.

Since its launch, Sonys XDCAM has enjoyed tremendous success and worldwide adoption. Sony recognizes the key strategic importance of third-party interoperability with equipment and systems developed by other manufacturers. Telestreams Flip4Mac provides an important link to the large base of Final Cut Pro users in the Apple nonlinear production market.

?This is very good news for XDCAM customers, said Olivier Bovis, Senior Marketing Manager, Sony Professional Europe. ?The ability to access the file world of XDCAM in both DV and IMX and move media to the Macintosh platform greatly enhances the flexibility and the efficiency of the combined systems. We are delighted to see the Flip4Mac software becoming available for the Apple user community.

The Flip4Mac MXF Import Component is available for immediate worldwide online purchase and download at www.flip4mac.com.


About Flip4Mac
Exporting and importing media in the formats you require shouldnt be a hassle. Telestreams new Flip4Mac digital media tools for the Macintosh make it easy. Since its beginning in 1998, Telestream, the company that pioneered high-quality media exchange over IP networks, has recognized the vital need for seamless access to media in any format across any network in a way that is transparent to any users workflow. With the new Flip4Mac digital media tools for the Macintosh, Telestream leverages its expertise in media encoding, transcoding and digital workflows to enable an all-Macintosh workflow for media professionals.

For more information visit www.flip4mac.com.


About Telestream
Telestream products have set the standard with the worlds leading media and entertainment companies, corporations and government institutions for the encoding, organizing and delivery of digital media. Customers rely on Telestream products for convenient, cost-effective, and robust digital media access and exchange over IP networks. Telestreams automation applications and smart media organization solutions streamline workflows for broadcasters and media companies, as well as content owners and content creators in government, higher education and corporate markets. Telestream and its team of video experts are located in Nevada City, the ?video valley region of Northern California. The company is privately held.

For more information visit www.telestream.net.

 


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Related Keywords:Telestream, Flip4Mac, MXF, Ingest, Final Cut Pro 5, Flip4Mac MXF Import Component, XDCAM, encoding, Sony XDCAM, IMX,

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