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Telestream Brings Windows Media Encoding to the Mac

Flip4Mac enables QuickTime-based applications to export Windows Media files (December 06, 2004)

Telestream, the world's leading provider of universal media encoding solutions, today announced availability of its Flip4Mac Windows Media Export Component for Apple's Mac OS X platform. The Flip4Mac Export Component is the first product to provide encoding in Microsoft Windows Media 9 Series SD and HD on the Macintosh. It is the premier product in a series of major new digital media tools for the Mac to be offered by Telestream for immediate worldwide purchase at Prices start under US$100.

"Mac users have long lacked a good way to get to the Windows Media format from their video authoring tools," said Ben Waggoner, compression expert and principal of Interframe Media. "Telestream's Flip4Mac finally makes it possible for any app supporting QuickTime Export components to make a Windows Media file on the Mac. Export capabilities include the latest technologies like Windows Media 9 Series HD and 2-pass encoding."

Telestream's Flip4Mac Export Component allows the large base of Mac users to conveniently select Windows Media 9 Series from the list of available formats in the Export function of QuickTime-based applications running on Mac OS X v10.3 or later. These applications include Final Cut Pro HD, iMovie, QuickTime Player, Discreet Cleaner, and more. Also, Flip4Mac will be supported in an upcoming release of the Sorenson Media Squeeze 4 Compression Suite Macintosh version.

Two versions of the Flip4Mac Windows Media WMV Export Component are now available from Telestream: the Standard version supports standard-definition resolutions, single-pass encoding, and stereo audio for US$99. The Pro/HD version adds support for high definition, two-pass encoding, and 5.1 channel audio for US$179.

Until now, creating files in Windows Media has not been easy for Mac users. It has required a multi-step, multi-system process: exporting the file, moving it to a PC, and then encoding it into Windows Media using another software application. By exporting and encoding right on the Mac, users save time and the hassle of working with multiple systems and software packages, while maintaining control of the entire process on their primary system.

"Telestream's innovative solution now enables the large base of Mac users in the content creation world to create files using Windows Media directly on their own platform," said Steve Sklepowich, group manager in the Windows Digital Media Division at Microsoft Corp. "Telestream has a history of providing industry-leading solutions for media workflows that require encoding, and its new solution will have broad market appeal."

Telestream recognizes the unique strengths of two industry leaders with its Flip4Mac offerings.
Apple's QuickTime-based applications have established themselves as the leaders in professional video editing, motion graphics, and DVD authoring. Microsoft Windows Media 9 Series is gaining widespread adoption due to its ability to deliver high-quality and compression efficient content, in addition to its use for Web publishing and DVD production. Telestream bridges this important gap for professional users with Flip4Mac.

The Flip4Mac SD and Pro/HD Windows Media Export Components are being demonstrated at DV Expo West in Telestream Booth 645, December 8-10, 2004 at the Los Angeles Convention Center in Los Angeles, California. The product is available for immediate worldwide online purchase and download at

About Flip4Mac (
Exporting and importing media in the formats you require shouldn't be a hassle. Telestream's new flip4mac digital media tools for the Macintosh make it easy. Since its beginning in 1998, Telestream, the company that pioneered high-quality media exchange over IP networks, has recognized the vital need for seamless access to media in any format across any network - in a way that is transparent to any user's workflow. With the new flip4mac digital media tools for the Macintosh, Telestream leverages its expertise in media encoding, transcoding and digital workflows to enable an all-Macintosh workflow for media professionals.

About Telestream
Telestream products have set the standard with the world's leading media and entertainment companies, corporations and government institutions for the encoding, organizing and delivery of digital media. Customers rely on Telestream products for convenient, cost-effective, and robust digital media access and exchange over IP networks. Telestream's automation applications and smart media organization solutions streamline workflows for broadcasters and media companies, as well as content owners and content creators in government, higher education and corporate markets. Telestream and its team of video experts are located in Nevada City, the "video valley" region of Northern California. The company is privately held.

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Related Keywords:Telestream, Windows Media Encoding, Flip4Mac, QuickTime, encoding, Flip4Mac Export Component, Windows Media 9 Series, Ben Waggoner, compression, Interframe Media, Final Cut Pro HD, iMovie, QuickTime Player, Discreet Cleaner, Sorenson Media, Squeeze 4 Compression Suite, WMV, Steve Sklepowich, Microsoft, DV Expo,

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