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Telestream Automates Workflow for Academy Awards

FlipFactory Pro automates digital ingest and transfer of movie clips (February 28, 2005)

Telestream today announced that its flagship workflow automation application, FlipFactory Pro, performed a major behind-the-scenes role in the production of the 77th Academy Awards ceremony held Sunday, Feb. 27th at the Kodak Theatre in Los Angeles. FlipFactory Pro was selected by Telestream customer ProQue, LLC to automatically receive, convert and move digital movie clips destined for on-stage display at the Academy Awards presentation.

"FlipFactory gave us the ability to ingest new material without slowing down or impeding the production workflow itself," said ProQue, LLC partner Jonathan Aroesty. "We were able to receive files, rather than videotape, and ingest was done automatically in the background while we were rehearsing."

ProQue, LLC, a facilities rental and service company that provides video playback equipment for live and taped events, was hired by the Academy of Motion Picture Arts and Sciences to provide onsite services for the 77th Academy Awards presentation. ProQue, LLC partners Rick Edwards and Jonathan Aroesty jointly operated and oversaw the equipment used in Los Angeles. This included Telestream's FlipFactory Pro to automate digital ingest of inbound movie clips, conversion, and delivery to six Grass Valley Profile servers for playout on unique ceiling and floor displays located on stage.

The dozens of movie clips used throughout the production were received from post-production and graphics studios on FireWire drives. FlipFactory Pro automatically picked up the files, transcoded them to the required Profile-compatible format and delivered them via fibre channel to the designated Profile servers. Importantly, these tasks were performed in the background without tying up any of the Profile channels which were being used for playout.

Following successful use of Telestream's FlipFactory Pro at other major events, including the recent Grammy Awards and the Democratic National Convention, Aroesty said, "FlipFactory provides a vastly more efficient workflow compared to the more conventional, time-consuming process of receiving and digitizing tapes into servers."

Dan Castles, president and CEO of Telestream adds, "We're proud to have been selected to contribute to the prestigious Academy Awards presentation. It's clear that FlipFactory plays a vital role in automating the most demanding workflows for our broadcast and entertainment customers, helping them to achieve greater efficiency through all-digital workflows."

About Telestream
Telestream products have set the standard with the world's leading media and entertainment companies, corporations, and government institutions for the encoding, organizing, and delivery of digital media. Customers rely on Telestream products for convenient, cost-effective, and robust digital media access and exchange over IP networks. The company's automation applications and smart media organization solutions streamline workflows for broadcasters and media companies, as well as content owners and content creators in government, higher education, and corporate markets. Telestream and its team of video experts are located in Nevada City, the "video valley" region of Northern California. The company is privately held.

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Related Keywords:Telestream, FlipFactory Pro, ingest, workflow automation, ProQue, Jonathan Aroesty, Rick Edwards, Grass Valley, Grass Valley Profile, transcoded, Dan Castles,

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