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TeleSign Verify Blocks Advertising Fraud for Digital Marketing Leader(June 13, 2012)
LOS ANGELES, CA -- (Marketwire) -- 06/13/12 -- TeleSign, a market leader in Internet fraud prevention and Intelligent Authentication, today announced that engage:BDR has integrated TeleSign Verify to stop fraudsters from abusing ad space on the company's newest advertising platform, First Impression.
TeleSign Verify will prevent fraudsters from purchasing advertisements that can be repurposed for spam or other scams. Validating users in real-time gives engage:BDR access to a reachable and active phone number for each customer, ensuring the legitimacy of each transaction.
"First Impression generates high volumes of registrations every month. In order to protect our users and provide them with the highest quality of inventory, we deployed TeleSign Verify to prevent fraudsters from registering on First Impression and initiating media purchases that could be used for spam or other fraudulent advertising," said Nick Lynch, VP of Platforms, engage:BDR.
"Advertising platforms and performance marketing companies have struggled with preventing display ad fraud and click fraud for years," said Forrest Hobbs, VP Sales and Marketing, TeleSign. "By verifying account registrations via the telephone, engage:BDR will ensure the legitimacy of an account, resulting in reduced fraud and abuse."
Every second, of every day, TeleSign protects the world's largest Internet and Cloud properties against fraud. TeleSign Intelligent Authentication provides an easy-to-implement and powerful method for identifying and substantially reducing online fraud and spam using the most widely deployed technology -- a user's phone. The company protects 2.5 billion downstream users in more than 200 countries, offering localization services in 87 languages. In 2011, TeleSign ranked #15 on the Deloitte Technology Fast 500.
engage:BDR offer advertisers cutting-edge marketing solutions, advance technology and custom programming by integrating display, video, and branded entertainment into a single network. We create engaging experiences which reach nearly 109 million unique users worldwide across our platform.
Brenna Lenoir | TeleSign
+1 310 740 9671
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