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Tektronix And Vqual Team on Next Generation Analysis Tools

Agreement to develop and market analysis tools for new video codecs (September 17, 2004)

Tektronix, Inc., a leading worldwide provider of test, measurement and monitoring instrumentation, recently announced that is has signed an agreement with Vqual Ltd., a UK-based video software developer, to develop and market software solutions that enable consumer electronics manufacturers, professional video equipment manufacturers, and mobile phone manufacturers to more rapidly bring to market devices, equipment and services that implement next generation video standards.

Next generation video compression standards provide significant bandwidth advantages over traditional broadcast compression standards and offer additional services at a reduced cost with no compromise in video quality. In order to effectively capitalize on the new standards, engineers need ways to verify standards compliance as well as analyze and compare the performance of various video compression/decompression (codec) algorithms. The partnership will deliver new capabilities to Tektronix customers that enable developers, manufacturers and users of these technologies to competently and confidently design and test new devices, products and services.


Tektronix anticipates that the partnership will accelerate the delivery of products and solutions for network operators and equipment manufacturers seeking to implement next-generation technologies such as DVB-H and 3G mobile phones and services, high definition DVD players and IP TV infrastructure, set top boxes and services. All these technologies use next generation video compression standards such as H.264, Windows Media 9, MPEG-4 and 3GPP. The codec test and analysis software supplied by Vqual will be incorporated into various Tektronix components to facilitate these next generation technologies by our customers.

"We believe that Vqual has the best technology today to help customers compare and evaluate different compression algorithms and implementations," said Todd Biddle, Vice President, Video Product Line at Tektronix. "The partnership with Vqual Ltd, will give Tektronix customers access to the best software technology available for testing next generation video standards today. Our combined solutions will enable customers to quickly realize revenue streams now and allow for easy updates as standards evolve."

"We are very excited about this partnership," said Thomas Dove, Director of Vqual. "Our software has already been selected by many market-leading companies as the standard solution to their test requirements of the new video compression technologies. By combining Vqual's innovative software technologies with Tektronix' industry leading knowledge and presence in the compressed Video Test market, customers world-wide will have access the best tools available for testing and analysis of next generation compression standards."


About Tektronix
Tektronix, Inc. is a test, measurement, and monitoring company providing measurement solutions to the communications, computer, and semiconductor industries worldwide. With more than 55 years of experience, Tektronix enables its customers to design, build, deploy, and manage next-generation global communications networks and advanced technologies. Headquartered in Beaverton, Oregon, Tektronix has operations in 19 countries worldwide. Tektronix' Web address is
www.tektronix.com.

About Vqual
Vqual was formed in 2002 by personnel with 15 years+ experience in video and image compression - with the express aim of providing the best software and tools for analysis, test, optimization and evaluation of compressed video and audio. Based in Bristol UK, Vqual's customers include many large and small companies worldwide who have already standardized on Vqual's products: from small companies, developing innovative new multimedia products, to multi-national companies (such as Philips) developing many products in many areas. Vqual's web address is
www.vqual.biz.

 


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Related Keywords:Tektronix, Vqual, codecs, video compression, DVB-H, IP TV, H.264, Windows Media 9, MPEG-4, 3GPP, Todd Biddle, Thomas Dove,

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