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Technology and Mobile Leaders Launch Mobiquity to Help Global 2000 Leverage Next Wave of Mobile Computing, Announce $5MM in Series A Funding

Former Cambridge Technology Partners and ZEFER Executive Bill Seibel and Mobility Thought-Leader Dr. Scott Snyder to Helm New Company; Longworth Venture Partners and Sigma + Partners Lead Series a Financing Round (March 29, 2011)

BOSTON, MA -- (Marketwire) -- 03/29/11 -- Bill Seibel and Dr. Scott Snyder, technology and mobile industry leaders with a track record of helping organizations shape business strategies to capitalize on advancements made possible via technology, today launched Mobiquity ( Mobiquity was created to help Global 2000 clients transform their technology infrastructure and business models to capitalize on the growth opportunities emerging through the next wave of Mobile Computing. The company also announced $5MM in Series A funding, led by Longworth Venture Partners and Sigma + Partners, and two board of director appointments.

Seibel will serve as Mobiquity's CEO. Previously, Seibel was on the founding team and COO of Cambridge Technology Partners (CTP), and founder and CEO of ZEFER, one of the largest and most successful Internet services companies. Snyder, Mobiquity's President and Chief Strategy Officer, served as President of Breakthru Advisors and CEO and President, Decision Strategies International, and is author of the recent book, "The New World of Wireless: How to Compete in the 4G Revolution." With Mobiquity, Seibel and Snyder have assembled a team of experienced technology specialists focused both on developing Mobile Computing strategies and delivering applications on a range of platforms, including the iPhone, iPad, Android and BlackBerry, for the Global 2000.

"Access to the Internet via ubiquitous, mobile devices continues to explode, displacing traditional desktop and laptop devices as the platform of choice," said Seibel. "Just as we saw during the earlier client-server and Internet waves, the Global 2000 needs leadership to navigate both the disruptions Mobile Computing creates and maximize the opportunities it avails for growth in revenue, innovation and ROI. To fully unlock the potential of emerging wireless technologies and applications, forward-looking companies must reframe mobility from just 'extended connectivity' to a platform for innovation and competitive advantage. Helping businesses capitalize on these opportunities is Mobiquity's mission."

Mobiquity's Service Offerings
Mobiquity offers organizations a comprehensive approach to Mobile Computing, including the following services:

  • Transforming business models by overlaying advanced mobile capabilities with the major business challenges a company is facing to identify new revenue and ROI opportunities;
  • Amplifying reach (10x devices 'always on') by applying the next generation of Experience Design;
  • Capturing real time behavioral insights through analytics, profiling and modeling;
  • Securely integrating the complete solution into the existing business architecture and technology infrastructure; and,
  • Designing, building, integrating and deploying the entire solution.

"2011 is a pivotal year. At over 400 million units, it is the first time smart phones will out-ship personal computers worldwide," said Crawford Del Prete, Chief Research Officer, IDC. "As the installed base of smart phones and tablets accelerates, and the lines between consumer and enterprise usage blur, the need to present the right information to the right customers on a secure mobile platform will greatly increase. This will usher in a new era, one we are calling the individualization of IT. The services that support secure, individualized mobile experiences will be at the center of this transformation."

Mobiquity has assembled a team of top professionals with deep expertise in all facets of mobile computing, including business strategy, experience design, technology development and architecture, data and analytics, and device security. Paul Margolis, Partner, Longworth Venture Partners and Robert E. Davoli, Managing Director, Sigma + Partners, will be joining Mobiquity's board of directors.

"In choosing our investment partners, we saw that Longworth and Sigma demonstrated a deep understanding of Mobiquity's value proposition and unique market opportunity," commented Seibel. "We believe our Series A investment will provide ample capital to enable Mobiquity to achieve significant growth goals. Further, I'm delighted to welcome Paul and Bob to the Mobiquity board."

"The huge growth in the mobile marketplace means there are incredible opportunities for companies like Mobiquity that meet a critical enterprise need," said Margolis. "Longworth is delighted to participate in Mobiquity's Series A round, and believe Bill, Scott and their team offer Global 2000 organizations a compelling value proposition unavailable through any other company in the market today."

"I'm in complete agreement with Mobiquity's assessment that Mobile Computing is on the cusp of the same transformative wave we saw a decade ago with the Internet," said Davoli. "In Mobiquity, Bill and Scott have assembled a team we believe is unbeatable in its breadth and depth of mobile experience. I'm looking forward to my role in helping to grow the organization into a mobile professional services powerhouse."

About Mobiquity
Mobiquity is a strategy-led, implementation-driven Mobile Computing professional services firm focused on architecting, developing and deploying custom mobile solutions for the Global 2000. Mobiquity offers a broad range of services for clients seeking to leverage the power of the Mobile Internet as a business game-changer. Services include mobile business strategy, experience design for mobile devices, mobile technology development and deployment, data and analytics, and mobile security services. Co-founded by consulting veteran Bill Seibel (COO, Cambridge Technology Partners, CEO, ZEFER) and leading mobile strategist Dr. Scott Snyder (President, Breakthru Advisors, CEO and President, Decision Strategies International), Mobiquity has teamed the leaders from the client-server and internet waves with those driving innovation in mobile today. To learn more, visit

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