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Tealium and American Marketing Association (AMA) Launch New Webinar on Tag Management"Tag Management 101: Increasing Online Results Through Digital Marketing's Hottest Innovation" Scheduled for May 2 (May 01, 2012)
SAN DIEGO, CA -- (Marketwire) -- 05/01/12 -- Tealium, the leader in enterprise tag management, and the American Marketing Association (AMA), the largest marketing association in North America, today announced a free webinar designed to help digital marketers take advantage of the growing trend of tag management.
The one-hour webinar, called "Tag Management 101: Increasing Online Results through Digital Marketing's Hottest Innovation," is scheduled for tomorrow, May 2, at 1 p.m. ET, and features the following speakers:
- Gary Angel, president and CTO of Semphonic, a leading digital measurement and analytics consulting firm
- Jeremy Hermanns, vice president of performance marketing at Onestop Internet, Inc., which runs the e-commerce operations for 35+ major apparel retailers, including Nicole Miller, Reef and Hudson Jeans
- Erik Bratt, vice president of marketing for Tealium, the leader in enterprise tag management
The free webinar discusses what tag management is, how it works, and what the specific benefits are for digital marketers, including increasing marketing efficiency, reducing costs and improving web site performance. Hermanns will deliver an in-depth case study on how Onestop saved an estimated $100,000 over the course of a year via tag management.
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