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Tealeaf Acquires Overstat, Inc. to Extend Online Customer Experience Management Leadership to Usability Analytics

(December 22, 2011)

SAN FRANCISCO, CA -- (Marketwire) -- 12/22/11 -- Tealeaf®, the leader in online customer experience management (CEM), today announced that it has acquired Overstat, Inc., a San Francisco-based company specializing in cloud-based website usability analytics. The acquisition of Overstat®'s unique technology -- including visual heatmaps and insightful form analytics -- will extend Tealeaf's industry-leading Customer Experience Management offerings and power new products and services that will address a range of emerging customer experience needs for companies doing business online and on mobile devices.

According to a June 2011 study commissioned by Tealeaf and conducted by Econsultancy, US-based companies are losing as much as 23% of their online revenues as a result of customer struggle, with 78% of those companies surveyed saying they had limited or no understanding of why consumers abandoned transactions and 81% had no understanding of why people abandoned their site entirely.

"The acquisition of Overstat enables Tealeaf to extend our capabilities by adding even more context about the user experience, so that any company with an online presence can take action to optimize their sites and applications and drive significant business outcomes," said Rebecca Ward, Chairman and Chief Executive Officer of Tealeaf. "We are excited to both broaden our value proposition and to extend that value to new markets and delivery models."

About Tealeaf

Tealeaf provides online customer experience management solutions and is the leader in customer behavior analysis. Tealeaf's CEM solutions include both a customer behavior analysis suite and customer service optimization suite. For organizations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor's unique online interactions for ongoing analysis and web site optimization. Online executive stakeholders from ebusiness and IT to customer service and compliance are leveraging Tealeaf to build a customer experience management competency across the organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held. For more information, visit

© Copyright 2011 Tealeaf Technology, Inc. All rights reserved. Tealeaf, the Tealeaf word and design mark, VIA and Visibility.Insight.Answers are registered trademarks of Tealeaf Technology, Inc. in the United States and other countries. Tealeaf CX, Tealeaf cxView, Tealeaf cxImpact, Tealeaf cxReveal, Tealeaf cxVerify, Tealeaf cxConnect and Tealeaf's CX Customer Behavior Analysis Suite are all trademarks of Tealeaf Technology, Inc. Overstat and the Overstat word and design mark are registered trademarks of Overstat, Inc. in the United States. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.

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