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Taylor Lautner Action Thriller Abduction Premieres as First New Theatrical Release Made Available Simultaneously on Facebook, DVD, Blu-ray Disc and Digital DownloadLionsgate and Milyoni Facebook Partnership Features Never-Before-Seen Social Interactivity Elements Plus Exclusive Interview With the Star (January 17, 2012)
SANTA MONICA, CA and PLEASANTON, CA -- (Marketwire) -- 01/17/12 -- Lionsgate (NYSE: LGF), a leading diversified global entertainment company, and Milyoni, the leader in F-commerce, today announced that director John Singleton's 2011 thriller Abduction becomes the first new release ever to be made available on Facebook on the same date as the DVD, Blu-ray Disc and Digital Download of the film.
Released on the big screen in September 2011, the movie is available on demand to Facebook's 800 million users, featuring brand new social functionalities that allow fans to comment, chat and share the movie viewing experience with friends. For the first time ever, viewers can answer a trivia question while watching the movie which will unlock an exclusive interview with Lautner. Another new feature will allow users to interact with poll questions while watching the movie on Facebook.
Abduction, full of intense action and explosive stunts, stars teen heartthrob Taylor Lautner, (The Twilight series), as Nathan, a young man who discovers his parents are not who he thought they were. While trying to uncover his true identity, he is unwittingly thrust into a deadly world of covert espionage, forcing him to turn to the only person he can trust, his neighbor Karen (Lilly Collins). Racing to evade a team of operatives and assassins, Nathan realizes that the only way he can survive is to stop running and take matters into his own hands.
"We are excited to offer our highly social, tech-savvy movie fans a whole new experience with the release of Abduction on Facebook," said Anne Parducci, Executive Vice President of Lionsgate Home Entertainment, Marketing. "By leveraging the built-in social backdrop of Facebook and the tremendous reach of the platform, plus the opportunity to see special content featuring Taylor, we hope to offer fans a truly exhilarating viewing experience."
Using Milyoni's Social Cinema technology, Facebook users in the United States can watch the movie on demand through the Abduction Facebook page while chatting with friends, answering questions, sharing and tagging favorite clips. The PG-13 film will be available for $3.99 via PayPal or by credit card.
"Milyoni's immersive technology allows innovative movie studios like Lionsgate to integrate fun social features into all aspects of the digital viewing experience," said John Corpus, CEO of Milyoni. "The movie industry is on the verge of a new golden age -- one that allows fans and their powerful social networks to spread the word and extend a movie's viral effect across regions."
Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution and new channel platforms. The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming through Debmar-Mercury and an array of channel assets. Lionsgate currently has 15 shows on more than 10 networks spanning its prime time production, distribution and syndication businesses, including such critically-acclaimed hits as "Mad Men," "Weeds" and "Nurse Jackie" along with the comedy "Blue Mountain State," the critically-acclaimed drama "Boss" and the syndication successes "Tyler Perry's House Of Payne," its spinoff "Meet The Browns," "The Wendy Williams Show" and "Are We There Yet?".
Its feature film business has been fueled by such recent successes as THE LINCOLN LAWYER, TYLER PERRY'S MADEA'S BIG HAPPY FAMILY, MARGIN CALL, THE EXPENDABLES, THE LAST EXORCISM, TYLER PERRY'S WHY DID I GET MARRIED TOO?, KICK ASS and the critically-acclaimed PRECIOUS, which won two Academy Awards®. The Company's home entertainment business has grown to more than 7% market share and is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 13,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate brand remains synonymous with original, daring, quality entertainment in markets around the world.
Based in the San Francisco Bay Area, Milyoni, Inc. is the leader in F-commerce. The company's technology provides entertainment and lifestyle companies with a way to connect and engage with Facebook fans, and turn them into customers. Whether it's watching a live concert, movie or sporting event or shopping your favorite brands, Milyoni enables companies to monetize fans pages through a unique level of engagement and a shared, social experience. Milyoni's services reach over 150 million fans from industry leading customers, including Universal Pictures, Lionsgate, Ridgeline Entertainment, Austin City Limits Live, Turner Broadcasting, University of Oklahoma and The NBA to bring a variety of digital content and physical goods to fans on Facebook. For more information, visit www.milyoni.com.
Facebook® is a registered trademark of Facebook Inc.
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