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Targus(R) Acquires Sena CasesThe Sena Acquisition Positions Targus as a Leader in the Smartphone Case Market (October 30, 2012)
ANAHEIM, CA -- (Marketwire) -- 10/30/12 -- Targus Group International, Inc., maker of the world's top-selling laptop and mobile device cases and accessories, announced today it has completed the acquisition of Sena Cases, an Irvine, California-based luxury leather designer, manufacturer, and marketer for smartphone, tablet and laptop cases.
Effective immediately, Sena Cases will be a wholly owned subsidiary of Targus, continuing to operate under the Sena® brand and under the leadership of its founders. The Sena acquisition positions Targus as a leader in the smartphone case market with a full line of expertly tailored iPhone® cases under the Sena® brand and additional licensed brands, including, Michael Kors® and Dylan George®. With numerous models to choose from, Sena delivers a variety of fashion forward styles in support of today's mobile lifestyle.
Sena is a leading provider of leather cases for the Apple® retail consumer. Sena is known industry-wide for its commitment to design as well as for providing the highest quality cases for smartphones and other mobile devices.
"Targus is dedicated to maintaining the product experience and unique brand relationship Sena has with its customers and partners," said Michael Hoopis, president and CEO of Targus. "We are thrilled that the Sena leadership team led by Ramsey and Fevzi Oten will continue to steward the Sena brand."
"By leveraging Targus' global infrastructure, Sena will be able to supply Apple consumers all over the world with beautiful, handcrafted leather mobile device cases designed and made by true artisans," said Ramsey Oten, president and CEO of Sena Cases.
Celebrating its 30th anniversary this coming July, Targus invented the laptop case and continues to advance the mobile accessories category with innovative and relevant solutions for today's mobile lifestyle. Targus products enhance productivity, connectivity and security, liberating users to work in any and all environments with the utmost convenience and comfort. Founded in 1983, Targus headquarters are located in Anaheim, Calif., with offices worldwide and distribution agreements in more than 100 countries. For more information on Targus visit targus.com.
Sena Cases is a leading designer and manufacturer of slim, functional, protective and luxurious genuine leather cases for today's most popular mobile devices.
Targus and the Targus logo are registered trademarks of Targus Group International, Inc. All rights reserved. iPhone and Apple are registered trademarks of Apple, Inc. Sena is a registered trademark of Oten, Inc. (doing business as Sena Cases). Michael Kors is a registered trademark of Michael Kors Holdings Ltd. Dylan George is a registered trademark of Dylan George, Inc.
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