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TargetSpot and Aha Mobile Sign Exclusive Advertising DealMobile, GPS-Targeted Ads Connect Advertisers Directly to Drivers (June 08, 2010)
NEW YORK, NY -- (Marketwire) -- 06/08/10 -- TargetSpot Inc., the nation's largest Internet and mobile radio advertising network, announced a partnership with Aha Mobile Inc. to deliver audio advertising to the free Aha Radio mobile application. Advertisers will be able to target listeners based on real-time, mobile, geographical data about drivers provided by the Aha Radio application.
"Aha's long-term vision is to deliver the first on-demand, interactive and personalized radio platform to drivers and mobile users," said Robert Acker, president and CEO of Aha Mobile, Inc. "This relationship with TargetSpot allows us to focus on helping our automotive and CE partners safely integrate the web into the car and other mobile devices, while efficiently executing on the advertising side of our revenue model. In the end, we think our partners and end users will benefit from the targeted, location-aware ads that TargetSpot's mobile ad platform will serve up."
Aha plans to integrate TargetSpot's new mobile advertising platform on various Aha Radio stations. A key feature of the integration will allow advertisers to geographically target listeners based on real-time GPS data and their personal preferences and interests. This will help advertisers pinpoint the listener's location and deliver ads that reach them at the most appropriate time and place.
"We are seeing innovative companies such as Aha Mobile incorporate TargetSpot's mobile advertising platform in order to deliver engaging and targeted audio ads to the mobile user," said Eyal Goldwerger, CEO of TargetSpot. "Internet radio is rapidly moving to the car, and we allow advertisers to effectively follow the consumer. Our advertisers can now deploy both multi-format as well as cross-platform campaigns, following target audiences from the desktop at work, to the mobile phone in the car, the gym, or at home."
Aha Mobile provides the first on-demand, interactive, personalized radio service for people on the go. By turning the web content people care about into customized radio stations, Aha keeps users safely connected throughout the day -- whether they are in the car, running on the treadmill or anywhere else. Information like Facebook newsfeeds, live traffic reports from nearby drivers, local restaurant ratings, and popular podcasts are all delivered audibly, rather than visually, with Aha. Aha has also created entertaining community stations -- such as Jokes and Karaoke -- that keep people connected to the world around them. With the free Aha Radio iPhone app, users get the benefits of radio in a modern form, whenever and wherever they need information, Aha is just a button press away.
For more information about advertising on the Aha Mobile Application and all of TargetSpot's other web and mobile properties please go to www.targetspot.com. To download Aha Mobile's free app for iPhone, Aha Radio, please visit www.ahamobile.com.
TargetSpot is the nation's largest Internet and mobile radio advertising network. TargetSpot connects top brands and local businesses to the online listener with mobile, interactive, network and spot radio advertising solutions. Advertisers can use TargetSpot's self-service advertising platform or work with TargetSpot's full-service account management team to create campaigns, target customers by geography, listening preferences and demographics and deliver high-impact audio, display and pre-roll video advertising across thousands of online properties. TargetSpot has more than 75 distribution partners, including CBS RADIO, AOL Radio, Entercom, Live 365, Yahoo! Music, and MySpace Music. TargetSpot is based in New York City and its investors include Union Square Ventures, Bain Capital Ventures, and CBS RADIO.
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