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TargetSpot Adds Buckley Broadcasting's WOR 710 HD to Advertising NetworkTargetSpot Strengthens Its Position as Nation's Largest Digital Audio Advertising Network (November 03, 2010)
NEW YORK, NY -- (Marketwire) -- 11/03/10 -- TargetSpot Inc., the nation's largest digital audio advertising network, announced the addition of WOR 710 HD and WOR Country to its network of Internet and mobile radio entertainment providers. WOR 710 HD is New York's oldest, privately owned and continuously operated radio station, and is ranked among the top talk radio stations in the country. The addition of the WOR 710 HD properties enhances TargetSpot's premium content offerings and contributes to the network's leading audience of more than 182 million visitors per month.
TargetSpot built the largest digital audio advertising network in the nation by partnering with leading terrestrial and pure-play audio content providers such as CBS Radio, Entercom, Cox, AOL Radio, Yahoo! Music, MySpace Music and Last.FM. Buckley Broadcasting adds to TargetSpot's rapid network growth this year, which included the additions of EMMIS Radio, Tribune Broadcasting, Nobex Radio Companion, and Harpo Radio.
"We continue to attract some of the best partners in the country like Buckley Broadcasting because of our fully integrated advertising platform and our advanced targeting, reporting and analytics capabilities," said Eyal Goldwerger, CEO of TargetSpot. "With our growing reach and diversity of streaming audience, TargetSpot is becoming an important and differentiated media buy for leading digital media planners and buyers across the country."
WOR 710 HD has been in operation since 1922 and covers breaking news as well as politics, entertainment, travel, food, sports, science and health issues. Its well-rounded schedule of informational and lifestyle programming features personalities such as John Gambling, Joe Bartlett, Joan Hamburg, Glenn Beck, Bill O'Reilly, Lou Dobbs, Steve Malzberg, Michael Savage, Dr. Joy Browne, Dr. Ronald Hoffman, and George Noory. WOR Country, nicknamed "the Elephant" is an online radio country radio station launched by WOR 710 HD in July 2010. It is locally programmed and available online and mobile through iPhone and BlackBerry applications.
"Buckley Broadcasting has a tradition of being on the forefront of technology and an innovator in the medium," said Jared Lapin, director of interactive at WOR 710 HD. "We have a growing online listenership and wanted to align with an advertising partner that would bring the most value to our audience and advertisers. Working with TargetSpot will strategically help grow our valuable digital revenue."
For more information about TargetSpot's premier network go to www.targetspot.com.
TargetSpot is the nation's largest digital audio advertising network. TargetSpot connects top national brands, and regional and local advertisers to highly engaged Internet and mobile audiences. Advertisers can use TargetSpot's self-service advertising platform or work with TargetSpot's full-service account management team to create rich media campaigns delivering high-impact audio, display and pre-roll video advertising across thousands of online properties. TargetSpot advertisers can target consumers by geography, listening preferences and demographics, and benefit from real time reporting and analytics. TargetSpot has more than 77 distribution partners, including CBS RADIO, AOL Radio, Entercom, Live 365, Yahoo! Music, and MySpace Music. TargetSpot is based in New York City.
About WOR 710 HD
Founded in 1922, WOR 710 HD is New York's oldest, privately owned and continuously-operated radio station. As the top talk radio station in the country, it has continually made history with its award-winning broadcasts and remotes. The station provides a well-rounded schedule of informational and lifestyle programming, featuring personalities such as John Gambling, Joe Bartlett, Joan Hamburg, Glenn Beck, Bill O'Reilly, Lou Dobbs, Steve Malzberg, Michael Savage, Dr. Joy Browne, Dr. Ronald Hoffman, and Joey Reynolds, plus an array of insightful and entertaining weekend lifestyle programs. WOR 710 HD is a Buckley Broadcasting Corporation radio station, and it is the first AM Radio station in New York to broadcast with the new HD technology.
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