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Talkin' Smack: Synergize This!Or, why I skipped Internet World
Now, these Internet companies speak a language all their own. They don't sell products; rather, they offer "end to end solutions." These solutions are supposed to "synergize" with my "paradigm" and, somehow, "revolutionize" my business model. It doesn't actually seem to matter what business I'm in. These solutions are the answers to all my "cyber" problems—"virtually" speaking, of course.
No wonder the NASDAQ is in such a sorry state. I think the people who run these Internet companies have actually started believing the crap they read about themselves in consumer publications. Or at least what they used to read about themselves. Even fishwrappers like Time and Newsweek no longer publish those zealful stories about how the Web is changing the way we live our lives. (You know the ones. You can picture those four-color spreads with royalty-free images of computer keyboards, fiber-optic cables and a bunch of zeros and ones in an old IBM-style font to look "futuristic.")
So what is it with these companies? Are they trying to wreck it for us all? High-profile business failures have made commerce on the Web something of a joke; but when these companies continue to spew the same old clichés, it makes it all the more painful.
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