Opinion: Page (1) of 2 - 10/19/01 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page facebook

Talkin' Smack: Synergize This!

Or, why I skipped Internet World By Dave Nagel
It all started when I agreed to accompany my colleague to the Internet World convention, which took place last week in Los Angeles. He registered us as press, and, within seconds, I was receiving the latest pitches from exhibitors and their PR agencies to come by their booths and discover how they were going to change the world with their solutions to e-commerce.

Now, these Internet companies speak a language all their own. They don't sell products; rather, they offer "end to end solutions." These solutions are supposed to "synergize" with my "paradigm" and, somehow, "revolutionize" my business model. It doesn't actually seem to matter what business I'm in. These solutions are the answers to all my "cyber" problems?"virtually" speaking, of course.


No wonder the NASDAQ is in such a sorry state. I think the people who run these Internet companies have actually started believing the crap they read about themselves in consumer publications. Or at least what they used to read about themselves. Even fishwrappers like Time and Newsweek no longer publish those zealful stories about how the Web is changing the way we live our lives. (You know the ones. You can picture those four-color spreads with royalty-free images of computer keyboards, fiber-optic cables and a bunch of zeros and ones in an old IBM-style font to look "futuristic.")

So what is it with these companies? Are they trying to wreck it for us all? High-profile business failures have made commerce on the Web something of a joke; but when these companies continue to spew the same old clichés, it makes it all the more painful.


Page: 1 2 Next Page


Related Keywords:Talkin' Smack: Synergize This!

HOT THREADS on DMN Forums
Content-type: text/html  Rss  Add to Google Reader or
Homepage    Add to My AOL  Add to Excite MIX  Subscribe in
NewsGator Online 
Real-Time - what users are saying - Right Now!

Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved